HISTORY OF TIXR
Over a decade ago, we bootstrapped this business with one goal: to fix a broken system. Since ticketing tech wasn’t keeping up with the rest of eCommerce, fans and organizers alike were paying the price.
So we built something better: a modern, flexible platform designed to handle real-world event complexity. Today, Tixr powers leading brands around the world, but our mission hasn’t changed—we’re here to solve legacy problems with smart tools and fan-first thinking.
Ten years ago, we bootstrapped this business with one goal: to fix a broken system. Since ticketing tech wasn’t keeping up with the rest of eCommerce, fans and organizers alike were paying the price.
So we built something better: a modern, flexible platform designed to handle real-world event complexity. Today, Tixr powers leading brands around the world, but our mission hasn’t changed—we’re here to solve legacy problems with smart tools and fan-first thinking.
Two industry outsiders and lifelong event lovers set out to design a smarter system built for the pace and complexity of live events.
Unlike traditional ticketing companies, Tixr began with a fan-focused mindset, addressing what our founders saw as a fundamental problem: while live events were exceptional, the ticketing experience was not.
Early designs, product MVPs, and internal tools began to reflect the core principles behind our vision for live events ticketing: flexibility, control, and elevated experience.
Our first event went live: Pusha T at Anthem in Nashville. That show marked more than just a ticket sale—it proved Tixr could handle real-world live events and set the foundation for everything that followed.
Built for fans, the app made it easier to browse events, purchase tickets, and access them on the go. With a clean interface and mobile-first design, it set the stage for a better, more flexible ticketing experience.
-min.webp)
Backstage launched as the command center for organizers—a centralized platform to create and manage events, track sales, and analyze data. It laid the foundation for how our partners interacted with the Tixr ecosystem behind the scenes.
This launch gave organizers a powerful way to increase conversions on high-value purchases by letting fans pay over time. Integrated across Tixr, Backstage, and our apps, the feature set the foundation for smarter, more accessible checkout experiences.
Organizers across sports, music, nightlife, and fan conventions turned to Tixr to power live experiences.
Launched as a smarter alternative to “sold out,” Waitlist let fans request tickets for unavailable inventory—turning missed opportunities into actionable data. Waitlist continues to be a powerful tool for gauging interest, surfacing patterns, and re-engaging fans the moment tickets become available.
One of the first peer-to-peer tools in ticketing, Rewards gave fans a reason to promote events to their networks—earning perks while driving real results for our partners.
.webp)
CID Presents later evolved into Playa Luna Presents, operated today by 100x Hospitality. Our partnership continues with flagship destination events like Crash My Playa, Phish: Riviera Maya, and Girls Just Wanna Weekend.
.webp)
Ticketing the world’s largest LAN party in Jönköping, Sweden marked a key step in scaling for global events and expanding our esports footprint.
Our expandable layout grouped related items—like tickets, merch, and hospitality—into clean, clickable sections, reducing scroll fatigue and making event pages easier to navigate.
Tixr Studio redefined backend event management with intuitive tools for real-time inventory, analytics, and more. Whether behind a laptop or working on site, organizers could now control every aspect of their event from anywhere.
-min.webp)
Tixr Play, our premium streaming platform for virtual events, reached a global audience as KISS lit up the stage for a one-night-only comeback on New Year’s Eve. Broadcast live from Dubai with pyrotechnics, 360-degree views, and over 50 cameras, the show set a new bar for events at a time when live entertainment needed a way forward.
Our dynamic reserved seating solution was designed to reflect the real-life layout of any venue, from sprawling arenas to intimate theaters. Organizers could now create branded, interactive maps, sell season tickets, manage inventory with precision, and configure complex layouts like campgrounds and racetracks.
From hybrid formats and drive-in concerts to the return of large-scale festivals and sports, we helped partners meet a new moment.
.png)
.avif)
The Danbury Hat Tricks hit the ice with Tixr, paving the way for major sports momentum and partnerships like the San Jose Earthquakes.
Our team doubled in size. Sports emerged as a breakout vertical. Global infrastructure expanded. From Bell Bank Park to RÜFÜS DU SOL’s Sundream, we powered ambitious projects with speed, stability, and flexibility.
.webp)
Placing us at #25 among the fastest-growing private marketplaces in the world, the ranking reflected the scale, traction, and impact of our platform.
.png)
Our emerging UK team secured its first partnership with state-of-the-art brewery and live music venue in East London, Signature Brew.
Our UX3 launch let organizers sell more than just tickets—merchandise, hotel packages, parking, hospitality, and more—in a modern, streamlined flow. It marked a shift away from traditional ticketing and toward a more holistic event commerce experience.
“
Ticketing is just the first layer. As we grew alongside our partners, we made it our priority to support the full experience—giving organizers the tools to sell more, and giving fans more reasons to engage.
As the official ticketing partner of the Grand Prix, we streamlined renewals for returning guests and reserved seating across grandstands and VIP sections—so organizers could focus on delivering an unforgettable race weekend.
With over 500 partners worldwide, we continued redefining what modern event commerce can look like.
.png)
This recognition followed a 900% two-year revenue increase—growth made possible by the bold, ambitious partners who chose to build with us and the relentless focus of our team.
Our Canadian expansion kicked off with marquee partners like the Formula 1 Grand Prix du Canada, Stereo, and Beachclub. It marked the start of a larger investment in the region—and a strong signal of what’s to come.
Our Studio app brought the full Tixr toolset to iOS, equipping organizers with mobile access to sales, inventory, analytics, and more.
-min.png)
This optional add-on at checkout offered fans protection from the unexpected—delivering confidence alongside every purchase. It’s one more way we continue to prioritize trust and transparency in every part of the Tixr experience.
Our initial UK and European partnerships brought Tixr to new audiences, new industries, and new levels of global visibility.
“
Growing internationally isn’t just about opening offices—it’s about finding the right partners who share our mindset. We’ve always believed the future of live events looks the same anywhere: flexible, modern, and fan-first.
This milestone celebrated our sustained growth and momentum, placing us among the fastest-growing private companies in the U.S. It underscored what’s possible when bold product thinking meets meaningful partnerships at scale.
Designed for speed, clarity, and flexibility, the Android app launch brought the same intuitive experience iOS users love to an even broader audience.
-min.png)
The fourth generation of our fan experience introduced a redesigned Wallet and modern event dashboards that put post-purchase tools front and center. Fans could now transfer tickets, make upgrades, redeem rewards, and manage everything with ease—no effort required on the organizer’s end.
-min.webp)
Our official resale feature gave fans a secure way to list and buy tickets directly on Tixr—no shady links, no surprises. For organizers, it meant full control over pricing, rules, and visibility, with zero risk to their primary inventory.
Tixr now powers more than 500 brands across 40+ countries and continues to expand what’s possible in live event commerce.
