HISTORY OF TIXR
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TIXR

History of Tixr

Ten years ago, we bootstrapped this business with one goal: to fix a broken system. Since ticketing tech wasn’t keeping up with the rest of eCommerce, fans and organizers alike were paying the price.

So we built something better: a modern, flexible platform designed to handle real-world event complexity. Today, Tixr powers leading brands around the world, but our mission hasn’t changed—we’re here to solve legacy problems with smart tools and fan-first thinking.

DESIGN

History of Tixr

Ten years ago, we bootstrapped this business with one goal: to fix a broken system. Since ticketing tech wasn’t keeping up with the rest of eCommerce, fans and organizers alike were paying the price.

So we built something better: a modern, flexible platform designed to handle real-world event complexity. Today, Tixr powers leading brands around the world, but our mission hasn’t changed—we’re here to solve legacy problems with smart tools and fan-first thinking.

2012

Tixr is founded in Santa Monica, California.

Two industry outsiders and lifelong event lovers set out to design a smarter system built for the pace and complexity of live events.

Unlike traditional ticketing companies, Tixr began with a fan-focused mindset, addressing what our founders saw as a fundamental problem: while live events were exceptional, the ticketing experience was not.

We didn’t come from the industry. That gave us the freedom to question everything—and build for how live events actually work today, not how they worked a decade ago.

2013

MAY

Tixr’s identity starts to take shape.

Early designs, product MVPs, and internal tools began to reflect the core principles behind our vision for live events ticketing: flexibility, control, and elevated experience.

2014

JANUARY

We officially launch our ticketing product.

Our first event went live: Pusha T at Anthem in Nashville. That show marked more than just a ticket sale—it proved Tixr could handle real-world live events and set the foundation for everything that followed.

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25
Live Events
5,637
Tickets sold
10
Countries served
25
Live Events
5,637
Tickets sold
10
Countries served

SEPTEMBER

The Tixr iOS app marks our first major step into mobile.

Built for fans, the app made it easier to browse events, purchase tickets, and access them on the go. With a clean interface and mobile-first design, it set the stage for a better, more flexible ticketing experience.

OCTOBER

Tixr Backstage centralizes backend event management for organizers.

Backstage launched as the command center for organizers—a centralized platform to create and manage events, track sales, and analyze data. It laid the foundation for how our partners interacted with the Tixr ecosystem behind the scenes.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi semper lobortis placerat. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Cras viverra risus nec libero pharetra, vel lacinia lectus iaculis.

25
Live Events
5,637
Tickets sold
10
Countries served
2015

Our platform expands to support a wider range of live events.

Organizers across sports, music, nightlife, and fan conventions turned to Tixr to power live experiences.

2016

Tixr Waitlist makes its debut.

Launched as a smarter alternative to “sold out,” Waitlist let fans request tickets for unavailable inventory—turning missed opportunities into actionable data. Waitlist continues to be a powerful tool for gauging interest, surfacing patterns, and re-engaging fans the moment tickets become available.

2017

FEBRUARY

We introduce Tixr Rewards, our fan-powered referral program.

One of the first peer-to-peer tools in ticketing, Rewards gave fans a reason to promote events to their networks—earning perks while driving real results for our partners.

2018

November

We power DreamHack Winter in Sweden, entering global esports.

Ticketing the world’s largest LAN party in Jönköping, Sweden marked a key step in scaling for global events and expanding our esports footprint.

2020

JUNE

Studio launches, giving event organizers a new, mobile-ready command center.

Tixr Studio redefined backend event management with intuitive tools for real-time inventory, analytics, and more. Whether behind a laptop or working on site, organizers could now control every aspect of their event from anywhere.

DECEMBER

KISS 2020 Goodbye: Powered by Tixr Play

Tixr Play, our premium streaming platform for virtual events, reached a global audience as KISS lit up the stage for a one-night-only comeback on New Year’s Eve. Broadcast live from Dubai with pyrotechnics, 360-degree views, and over 50 cameras, the show set a new bar for events at a time when live entertainment needed a way forward.

2021

MARCH

Reserved Seating goes live with enterprise tools built for scale—and style.

Our dynamic reserved seating solution was designed to reflect the real-life layout of any venue, from sprawling arenas to intimate theaters. Organizers could now create branded, interactive maps, sell season tickets, manage inventory with precision, and configure complex layouts like campgrounds and racetracks.

APRIL

Together with our partners, we support the comeback of live events with scale and creativity.

From hybrid formats and drive-in concerts to the return of large-scale festivals and sports, we helped partners meet a new moment.

2022

OCTOBER

We partner with our first professional sports team.

The Danbury Hat Tricks hit the ice with Tixr, paving the way for major sports momentum and partnerships like the San Jose Earthquakes.

DECEMBER

Our platform surpasses $1B in all-time transactions, scaling into new markets.

Our team doubled in size. Sports emerged as a breakout vertical. Global infrastructure expanded. From Bell Bank Park to RÜFÜS DU SOL’s Sundream, we powered ambitious projects with speed, stability, and flexibility.

2023

MARCH

Tixr earns a top spot on Andreessen Horowitz’s Marketplace 100 list

Placing us at #25 among the fastest-growing private marketplaces in the world, the ranking reflected the scale, traction, and impact of our platform.

A milestone moment for our growing international presence.

Our emerging UK team secured its first partnership with state-of-the-art brewery and live music venue in East London, Signature Brew.

APRIL

UX3: Unified commerce lets organizers go beyond ticketing.

Our UX3 launch let organizers sell more than just tickets—merchandise, hotel packages, parking, hospitality, and more—in a modern, streamlined flow. It marked a shift away from traditional ticketing and toward a more holistic event commerce experience.

Ticketing is just the first layer. As we grew alongside our partners, we made it our priority to support the full experience—giving organizers the tools to sell more, and giving fans more reasons to engage.

We team up with the Acura Grand Prix of Long Beach to deliver a full-throttle experience.

As the official ticketing partner of the Grand Prix, we streamlined renewals for returning guests and reserved seating across grandstands and VIP sections—so organizers could focus on delivering an unforgettable race weekend.

DECEMBER

We close out our 10th year with nearly double the lifetime transaction volume.

With over 500 partners worldwide, we continued redefining what modern event commerce can look like.

2024

FEBRUARY

Inc. Magazine names Tixr the #12 fastest-growing private company in the Pacific Region.

This recognition followed a 900% two-year revenue increase—growth made possible by the bold, ambitious partners who chose to build with us and the relentless focus of our team.

MARCH

We open our Canadian HQ, growing our diverse roster of partners in the Great White North.

Our Canadian expansion kicked off with marquee partners like the Formula 1 Grand Prix du Canada, Stereo, and Beachclub. It marked the start of a larger investment in the region—and a strong signal of what’s to come.

MAY

Tixr Studio iOS app is released.

Our Studio app brought the full Tixr toolset to iOS, equipping organizers with mobile access to sales, inventory, analytics, and more.

MAY

Order Protection gave fans added peace of mind.

This optional add-on at checkout offered fans protection from the unexpected—delivering confidence alongside every purchase. It’s one more way we continue to prioritize trust and transparency in every part of the Tixr experience.

JULY

We officially open our London office, planting roots in Europe.

Our initial UK and European partnerships brought Tixr to new audiences, new industries, and new levels of global visibility.

Growing internationally isn’t just about opening offices—it’s about finding the right partners who share our mindset. We’ve always believed the future of live events looks the same anywhere: flexible, modern, and fan-first.

AUGUST

Tixr is recognized in the top 10% of the Inc. 5000 list.

This milestone celebrated our sustained growth and momentum, placing us among the fastest-growing private companies in the U.S. It underscored what’s possible when bold product thinking meets meaningful partnerships at scale.

2025

MAY

The Tixr Android app releases on Google Play.

Designed for speed, clarity, and flexibility, the Android app launch brought the same intuitive experience iOS users love to an even broader audience.

JUNE

UX4 rolls out, empowering fans to do more after they buy.

The fourth generation of our fan experience introduced a redesigned Wallet and modern event dashboards that put post-purchase tools front and center. Fans could now transfer tickets, make upgrades, redeem rewards, and manage everything with ease—no effort required on the organizer’s end.

JULY

Tixr Resale brings the secondary marketplace in-house.

Our official resale feature gave fans a secure way to list and buy tickets directly on Tixr—no shady links, no surprises. For organizers, it meant full control over pricing, rules, and visibility, with zero risk to their primary inventory.

The future is bright.

Tixr now powers more than 500 brands across 40+ countries and continues to expand what’s possible in live event commerce.