A visual timeline of the milestones, partnerships, and product innovations that shaped who we are today.
Live events are extraordinary. Always have been, always will be. Yet the technology behind them hadn't kept pace.
Over the last 13 years, we closed that gap and set a new standard for what live event technology looks like—building a platform that looks and feels less like traditional ticketing and more like the experiences it powers.
This is how we got there. The next chapter is still being written.
A visual timeline of the milestones, partnerships, and product innovations that shaped who we are today.
Ten years ago, we bootstrapped this business with one goal: to fix a broken system. Since ticketing tech wasn’t keeping up with the rest of eCommerce, fans and organizers alike were paying the price.
So we built something better: a modern, flexible platform designed to handle real-world event complexity. Today, Tixr powers leading brands around the world, but our mission hasn’t changed—we’re here to solve legacy problems with smart tools and fan-first thinking.
Two UCLA alumni and passionate eventgoers set out to design a smarter system built for the pace and complexity of live events.
Unlike traditional ticketing companies, Tixr began with a fan-focused mindset, addressing what our founders saw as a fundamental problem: while live events were exceptional, the ticketing experience was not.
Early designs, product MVPs, and internal tools began to reflect the core principles behind our vision for live events ticketing: flexibility, control, and elevated experience.
Our first event went live: Pusha T at Anthem in Nashville. That show marked more than just a ticket sale. It proved Tixr could handle real-world live events and set the foundation for everything that followed.
Built for fans, the app made it easier to browse events, purchase tickets, and access them on the go. With a clean interface and mobile-first design, it set the stage for a better, more flexible ticketing experience.
Backstage launched as the command center for organizers—a centralized platform to create and manage events, track sales, and analyze data. It laid the foundation for how our partners interacted with the Tixr ecosystem behind the scenes.
This launch gave organizers a powerful way to increase conversions on high-value purchases by letting fans pay over time. Integrated across Tixr, Backstage, and our apps, the feature set the foundation for smarter, more accessible checkout experiences.
Organizers across sports, music, nightlife, and fan conventions turned to Tixr to power live experiences.
Launched as a smarter alternative to “sold out,” Waitlist let fans request tickets for unavailable inventory—turning missed opportunities into actionable data. Waitlist continues to be a powerful tool for gauging interest, surfacing patterns, and re-engaging fans the moment tickets become available.
One of the first peer-to-peer tools in ticketing, Rewards gave fans a reason to promote events to their networks—earning perks while driving real results for our partners.
.webp)
CID Presents later evolved into Playa Luna Presents, operated today by 100x Hospitality. Our partnership continues with flagship destination events like Crash My Playa, Phish: Riviera Maya, and Girls Just Wanna Weekend.
.webp)
Ticketing the world’s largest LAN party in Jönköping, Sweden marked a key step in scaling for global events and expanding our esports footprint.
For events with lots of offerings, this new layout reduced scrolling and made event pages easier to navigate by grouping tickets, merch, and other related items behind clickable visual tiles.
Tixr Studio redefined backend event management with intuitive tools for real-time inventory, analytics, and more. Whether behind a laptop or working on site, organizers could now control every aspect of their event from anywhere.
-min.webp)
Tixr Play, our streaming platform for virtual events, reached a global audience as KISS lit up the stage for a one-night-only comeback on New Year’s Eve. Broadcast live from Dubai with a plug-and-play setup and available across App stores so fans could watch on TV, the show set a new bar for events at a time when live entertainment needed a way forward.
Our dynamic reserved seating solution was designed to reflect the real-life layout of any venue, from sprawling arenas to intimate theaters. Organizers could now create branded, interactive maps, sell season tickets, manage inventory with precision, and configure complex layouts like campgrounds and racetracks.
From hybrid formats and drive-in concerts to the return of large festivals and sports, we helped partners meet a new moment.
.png)
.avif)
The Danbury Hat Tricks hit the ice with Tixr, paving the way for major sports momentum and partnerships like the San Jose Earthquakes.
Our team doubled in size. Sports emerged as a breakout vertical. Global infrastructure expanded. From Legacy Park AZ to RÜFÜS DU SOL’s Sundream, we powered ambitious projects with speed, stability, and flexibility.
.webp)
Placing us at #25 among the fastest-growing private marketplaces in the world, the ranking reflected the size, traction, and impact of our platform.
.png)
Our emerging UK team secured its first partnership with state-of-the-art brewery and live music venue in East London, Signature Brew.
Organizers could now sell more than just tickets—merchandise, hotel packages, parking, hospitality, and more—in a modern, streamlined flow. It marked a shift away from traditional ticketing and toward a more holistic event commerce experience.
“
Ticketing is just the first layer. As we grew alongside our partners, we made it our priority to support the full experience—giving organizers the tools to sell more, and giving fans more reasons to engage.
As the official ticketing partner of the longest-running major street race in North America, we streamlined renewals for returning guests and reserved seating across grandstands and VIP sections—so organizers could focus on delivering an unforgettable race weekend.
Heading into 2024, we continued redefining what modern event commerce can look like.
.png)
This recognition followed a 900% two-year revenue increase—growth made possible by the bold, ambitious partners who chose to build with us and the relentless focus of our team.
Our Canadian expansion kicked off with marquee partners like the Formula 1 Grand Prix du Canada, Stereo, and Beachclub. It marked the start of a larger investment in the region—and a strong signal of what’s to come.
The Studio app brought the full backend toolset to iOS, equipping organizers with mobile access to event builds, sales, inventory, analytics, and more.
-min.png)
This optional add-on at checkout offered fans protection from the unexpected—delivering confidence alongside every purchase.
Our initial UK and European partnerships brought Tixr to new audiences, new industries, and new levels of global visibility.
“
Growing internationally isn’t just about opening offices—it’s about finding the right partners who share our mindset. We’ve always believed the future of live events looks the same anywhere: flexible, modern, and fan-first.
This milestone celebrated our sustained growth and momentum, placing us among the fastest-growing private companies in the U.S. It underscored what’s possible when bold product thinking meets meaningful partnerships.
Fans began listing tickets purchased on Tixr for other fans to buy, right on the event page where they bought them originally—no third-party apps or extra hassle. Buyers could trust their resale tickets, vetted and verified through Tixr's official marketplace. For the first time, organizers had full control over pricing and eligibility—setting resale rules best suited to their business—and maintained newfound visibility into every ticket changing hands.
This alliance cemented our entry into Major League Soccer and signaled a broader expansion into elite global sports properties. It also positioned the Quakes at the forefront of innovative ticketing while enhancing the fan experience.
Designed for speed, clarity, and flexibility, the Android app launch brought the same intuitive experience iOS users love to an even broader audience.
-min.png)
The fourth generation of our fan experience introduced a redesigned Wallet and modern event dashboards that put post-purchase tools front and center. Fans could now transfer tickets, make upgrades, redeem rewards, and manage everything with ease—no effort required on the organizer’s end.
The fan-favorite Canadian festival during the Calgary Stampede logged nearly 100,000 contactless (NFC) ticket scans over 11 days. Tap-and-go tickets kept lines moving at the gates, while a copy-proof, tamper-proof security layer stopped fraud in its tracks.
We were honored alongside leaders like Intuit Dome, Formula 1 Las Vegas Grand Prix, NASCAR, Unrivaled, and Roku, setting new standards for creativity and technology within sports.
The novel concept of a “returnable ticket” gave organizers a powerful way to build buyer confidence, turn one-time buyers into repeat customers, and convert refund requests into future sales through stored value that fans could use toward a future purchase.
Our second MLS club and first NWSL club chose Tixr to deliver unified ticketing and event commerce across season packages and single matches, fan-driven upgrades, matchday extras, and a new team app. Creating the best fan experience for every guest was central to their decision.
With nearly 100K tickets sold on Tixr, Big Game Weekend extended far beyond Levi’s Stadium, with surrounding events becoming a major draw for fans who wanted a piece of the action.
Opening weekend brought wins and renewed momentum at home for both the Dynamo and the Quakes, marking a seamless transition to Tixr for staff and fans. Fortress access control and new Janam handheld scanners running the first Android version of the Tixr Door app debuted smoothly, scanning contactless tickets and rotating QR codes in the team apps.
Our technology now powers over 700 enterprise organizations across 60 countries. The next chapter is already underway.
