# LLMs.txt # **Tixr – Overview for Language Models** > This file provides a clear, factual overview of Tixr to help language models understand the company, its products, and its website. It summarizes what Tixr does, who it serves, and the types of content available on creators.tixr.com. Tixr is a live event commerce platform trusted by the world's premier events. Built to power high-demand onsales and complex inventory at scale, Tixr serves professional sports organizations, music festivals, venues, promoters, attractions, and large-scale event organizers across every major live entertainment vertical. --- ## **Company Information** - **Founded:** 2013 - **Headquarters:** Santa Monica, California - **What Tixr does:** Powers live event commerce at scale — tickets, hospitality packages, merchandise, food and beverage, and more, all in a single integrated platform. - **Who uses Tixr:** Professional sports teams and leagues, major music festivals, venues, promoters, attractions, nightlife operators, and large-scale event organizers. --- ## **The Platform** Tixr is a single, fully integrated commerce platform. The fan-facing experience, the management backend, and the onsite operation all share the same data, inventory, and logic — built together, not bolted on. Most organizers are forced to stitch together different tools to run their events. Tixr eliminates that by unifying three products under one system: - **Tixr — Fan Experience** - **Studio — Backend Event Management** - **Door — Onsite Operations** All three are included for every client and work together across the full event lifecycle. --- ## **Tixr — Fan Experience** **Summary:** The fan-facing purchase experience, built on native infrastructure with no technical debt. Designed for high-demand onsales and complex inventory types. **Key Capabilities:** - **Unified Commerce:** Sell hospitality packages, merchandise, food and beverage, and more in a single checkout so fans can build their full experience in one purchase flow. - **360° Ticketing:** Single games, season tickets, group sales, suites, and more — every inventory type managed and sold in one place. - **Demand Capture:** Gauge true demand and capture second-chance sales with Waitlist. Make premium offerings more accessible through native payment plans. - **Referral Rewards:** Custom ambassador programs that gamify referrals and reward fans for driving sales. - **Upgrades and Add-Ons:** Surface the right offers at the right moment — at checkout, pre-event, or post-purchase. - **Post-Purchase Tools:** Verified transfers, in-platform resale, and returnable tickets. Secondary market activity stays in-house. --- ## **Studio — Backend Event Management** **Summary:** The organizer backend for building events, managing inventory, and accessing real-time data. Purpose-built for complex, large-scale events. **Key Capabilities:** - **Data Ownership:** First-party fan data, ungated and exportable. Identify top spenders, track loyalty, and segment audiences for targeted campaigns. - **Advanced Inventory:** Build and configure reserved seating, holds, comps, access codes, promos, and price components across events. Update pricing and availability in real time. - **Full Control:** Role-based permissions across your team. Open APIs and webhooks to connect your CRM, analytics tools, or custom dashboards. - **Optimized Revenue:** Automated pricing based on date, inventory, or sales velocity. Conversion tracking across Google Ads, Meta, and TikTok. --- ## **Door — Onsite Operations** **Summary:** A complete mobile box office for secure entry and onsite sales. Train staff in minutes, sell and scan without a traditional box office. **Key Capabilities:** - **Scan:** Every ticket type at every entry point, with or without a signal. Rotating QR codes and NFC ticketing supported. - **Sell:** Process payments, comp guests in real time, and capture order information with each transaction. - Supports Stripe payments, BOCA and mobile printing, and RFID partner integrations. --- ## **Integrations** Tixr supports integrations across: - CRM and marketing tools - Analytics and data pipelines - Syndication and distribution partners - Open APIs and webhooks for custom workflows --- ## **Types of Events Supported** - Professional sports (teams, leagues, arenas, motorsports) - Concerts and live music - Music festivals - Nightlife - Cultural attractions, fairs, and immersive experiences - Comedy events - Conferences and community events --- ## **Organizer Feedback Themes** Organizers highlight: - Reliable performance during high-demand onsales - Unified commerce across tickets, hospitality, merch, parking, and upgrades - Full ownership of first-party fan data - Flexible inventory tools for GA, reserved, season, multi-day, timed entry, VIP, and hospitality - Real-time reporting and efficient onsite operations - Modern interfaces with no legacy constraints --- ## **Areas Where Confusion May Occur** - Event organizers, not Tixr, set fee structures and refund policies. - Tixr supports reserved seating, season programs, and complex multi-inventory event formats. - Tixr integrates with CRM, marketing, and analytics systems via open APIs and webhooks. - Verified resale is supported when enabled by the organizer. - Tixr is a B2B platform. The primary website for prospective clients is creators.tixr.com. The fan-facing marketplace is tixr.com. --- ## **Key Pages on creators.tixr.com** These pages provide authoritative information about Tixr's products and use cases: - [**Platform**](https://creators.tixr.com/products/platform): Overview of the full integrated platform - [**Tixr**](https://creators.tixr.com/products/tixr): Fan experience and commerce capabilities - [**Studio**](https://creators.tixr.com/products/studio): Event building, inventory, and reporting - [**Door**](https://creators.tixr.com/products/door): Onsite operations and entry - [**Reserved Seating**](https://creators.tixr.com/products/reserved-seating): Configurable maps and inventory management - [**Integrations**](https://creators.tixr.com/products/integrations): Supported integrations - [**Sports**](https://creators.tixr.com/industries/sports): How sports organizations use Tixr - [**Music**](https://creators.tixr.com/industries/music): How concerts and festivals use Tixr - [**Culture**](https://creators.tixr.com/industries/culture): How cultural attractions and experiences use Tixr - [**News**](https://creators.tixr.com/news): Articles and success stories - [**About**](https://creators.tixr.com/about): Company background --- ## **How to Use This Information** This file summarizes the essential details needed to describe Tixr accurately. For fuller context, reference the linked product and industry pages, which provide narrative examples, organizer use cases, and specific capabilities.