The Story of Tixr Design
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2013
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2018
2019
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2025
DESIGN

The Story of Tixr Design

Great design isn’t built overnight—it evolves. From our first MVP to the platform you see today, Tixr’s journey is a story of bold ideas, smart execution, and constant reinvention. This timeline captures the key moments, milestones, and breakthroughs that shaped our brand, our product, and the way people experience live events.

DESIGN

The Story of Tixr Design

Great design isn’t built overnight—it evolves. From our first MVP to the platform you see today, Tixr’s journey is a story of bold ideas, smart execution, and constant reinvention. This timeline captures the key moments, milestones, and breakthroughs that shaped our brand, our product, and the way people experience live events.

2013

APRIL

Tixr hires first contracted designer

In April 2013, Tixr hires it’s first designer, Stefan Noergaard, a contractor from Sweden. Robert + Stefan shaped Tixr’s early brand and designed the MVPs of Tixr, Backstage, and Door.

First iterations of Tixr Logos
Early ticket UI explorations
MVP Tixr Event page design.
Tixr Backstage MVP designs,  events + analytics.
Tixr Door MVP designs.
Tixr Door MVP designs.

SEPTEMBER

Austin Joins as First Full-Time Design Lead

Austin takes over UX1 and finalizes the first complete version of TIXR before public launch, establishing the foundational user experience for all future developments.

2014

january

Official launch of Tixr's ticketing product

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25
Live Events
5,637
Tickets sold
10
Countries served
2017

FEBRUARY

UX2: Introduction of Rewards feature.

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2018

JANUARY

Austin captures "The Tixr Photo"

The shot taken at Shaun White’s Air + Style Festival in LA and uploaded to Unsplash by Austin has become an iconic image in the music industry and is still used today by thousands of companies.

45M+
Views
400K+
Downloads
2019

FEbruary

John Ikemura Joins as Designer & Art Director

John Ikemura joins TIXR as the Designer and Art Director, leading the redesign of the TIXR branding and updates to Studio and Door, while also producing the first Brand Book alongside the launch of Creators 1.0, the initial version of its B2B brand site.

MAY

New Ticket Collections feature get introduced to UX2

At the end of 2019, we expanded our event ticketing beyond just general admission. We started to dive into the realm of complex event experiences that offer unique, immersive opportunities for clients and attendees.

2021

march

TIXR designs & renovates new Santa Monica HQ

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Original floor plan
Construction
It's alive!
Common area
Common area
Comfy lounge area

MAY

UX3: Unified Commerce

We redesigned our UI to align with evolving design trends and ensure the experience remained fresh, modern, and intuitive. This wasn’t just a visual update—it was a foundational shift that allowed us to streamline patterns, improve usability, and establish a scalable system for future enhancements. UX3 sets the stage for what came next, creating a flexible design framework we can continue to build on as our product grows.

OCTOBER

Sketch to Figma: The Birth of the Tixr Design System

During this time in the design industry, Sketch was being phased out and Figma was becoming the new industry standard. After switching to Figma, we officially kicked off our brand new Global Design System that we still use today for all of our designs.

december

Tixr's first Brand Book

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2023

MAY

Josiah Gatlyn joins as Senior Designer. UX4 officially begins.

Josiah joins the design team to lead a full re-design of the Tixr ecosystem, including the Global Design System, UX4 and new features.

JULY

New Wallet & Membership concepts start

sEPTEMBER

Michael Bui joins as Product Designer to support UX4, Design System & Prototypes

Bui started off as a Design Intern and came out guns blazing during his first couple of months, learning at mach speed and supporting the team with complex component designs and building prototypes which led him to landing the role as an official Product Designer.

OCTOBER

Creators 2.0 Launches: Showcasing all verticals

2024

january

UX4 steps into high gear: The Post Transaction Economy

Starting off the new year with a bang, we started to concept out ideas for what would become our brand new Event Dashboard feature. A one-stop-shop for users to view event details, scan tickets and perform ticket related actions.

MAY

Tixr Resale Marketplace Begins

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august

Tixr Event Pages get a re-design for UX4

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2025

APRIL

The future is lookin bright

We're cookin up a lot of exciting new projects:

-UX4 & Resale Marketplace are finally live
- New Discover & Client Pages are ready to be built.
- Credits & Memberships are in the works.
- Gladiator Seat Map project set to kick off this year.