The Story of Tixr Design
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2013
2014
2017
2018
2019
2021
2023
2024
2025
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DESIGN

The Story of Tixr Design

Great design isn’t built overnight—it evolves. From our first MVP to the platform you see today, Tixr’s journey is a story of bold ideas, smart execution, and constant reinvention. This timeline captures the key moments, milestones, and breakthroughs that shaped our brand, our product, and the way people experience live events.

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Red T icon
DESIGN

The Story of Tixr Design

Great design isn’t built overnight—it evolves. From our first MVP to the platform you see today, Tixr’s journey is a story of bold ideas, smart execution, and constant reinvention. This timeline captures the key moments, milestones, and breakthroughs that shaped our brand, our product, and the way people experience live events.

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2013

APRIL

Tixr hires first contracted designer

In April 2013, Tixr hires it’s first designer, Stefan Noergaard, a contractor from Sweden. Robert + Stefan shaped Tixr’s early brand and designed the MVPs of Tixr, Backstage, and Door.

Gradient heart logo above the word 'tixr' with 'tixr backstage' and 'tixr door' text below on a black background.
First iterations of Tixr Logos
Concert ticket for Avicii performing April 17, 2012, with image of Avicii wearing a beanie, and mentioning opening by Paige at Webster Bank Arena, Bridgeport, CT. Two tickets included.
Early ticket UI explorations
Mobile screen displaying tickets for Alesso Live at The Light Vegas on April 19th, 2013, with options for General admission $29, VIP ticket $52, and Guest list free.
MVP Tixr Event page design.
Bar chart showing ticket sales from 9th to 2nd with a blue line graph overlay, highlighting 231 VIP tickets sold on the 23rd.
Tixr Backstage MVP designs,  events + analytics.
Smartphone screen displaying a Skrillex live 2013 event poster with a light bulb graphic and date April 6th, 2013.
Tixr Door MVP designs.
Smartphone screen displaying a green confirmation with a white checkmark and the name Adam Andersen for general admission on the tixr door app.
Tixr Door MVP designs.
Smiling man with short brown hair, light beard, and clear rectangular glasses wearing a black hoodie.

SEPTEMBER

Austin Joins as First Full-Time Design Lead

Austin takes over UX1 and finalizes the first complete version of TIXR before public launch, establishing the foundational user experience for all future developments.

2014

january

Official launch of Tixr's ticketing product

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25
Live Events
5,637
Tickets sold
10
Countries served
Event page for Laidback Luke at XS Nightclub, Las Vegas, NV on Sun Dec 31 at 9:00pm PST with ticket options and prices shown.
2017

FEBRUARY

UX2: Introduction of Rewards feature.

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Two smartphone screens showing a rewards program interface with points earned from ticket purchases, points breakdown by user, and ticket discount milestones.
2018

JANUARY

Austin captures "The Tixr Photo"

The shot taken at Shaun White’s Air + Style Festival in LA and uploaded to Unsplash by Austin has become an iconic image in the music industry and is still used today by thousands of companies.

45M+
Views
400K+
Downloads
Performer on stage singing into a microphone with one hand raised amidst colorful smoke and lights.
2019
Man with a black beanie and dark shirt showing a colorful rose tattoo on his neck, smiling slightly with arms crossed.

FEbruary

John Ikemura Joins as Designer & Art Director

John Ikemura joins TIXR as the Designer and Art Director, leading the redesign of the TIXR branding and updates to Studio and Door, while also producing the first Brand Book alongside the launch of Creators 1.0, the initial version of its B2B brand site.

Grid of various stylized logo designs combining heart and letter shapes in red and gray tones on a white background.

MAY

New Ticket Collections feature get introduced to UX2

At the end of 2019, we expanded our event ticketing beyond just general admission. We started to dive into the realm of complex event experiences that offer unique, immersive opportunities for clients and attendees.

Hotel booking webpage displaying hotel packages with images of rooms featuring pool views, including a table and chair with yellow curtains and palm trees visible through the windows.
2021

march

TIXR designs & renovates new Santa Monica HQ

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Black curved entrance awning with white letters spelling TIXR on a building with glass and white walls.
Top-down view of a modern office layout with multiple desks, conference tables, a lounge area, and private rooms.
Original floor plan
Interior of an office space under renovation with exposed ceilings, modern round lights, dismantled walls, and scattered construction debris.
Construction
Open office space with people working at desks with computers and some sitting on a brown couch.
It's alive!
Spacious modern office lounge with brown leather couch, chairs, large screen, and exposed ductwork ceiling.
Common area
Modern open office lounge with brown leather sofas, a ping pong table, and a kitchenette with bar stools.
Common area
Modern office lounge with brown leather sofas, white armchairs, woven poufs, and potted plants under exposed ductwork and ceiling lights.
Comfy lounge area

MAY

UX3: Unified Commerce

We redesigned our UI to align with evolving design trends and ensure the experience remained fresh, modern, and intuitive. This wasn’t just a visual update—it was a foundational shift that allowed us to streamline patterns, improve usability, and establish a scalable system for future enhancements. UX3 sets the stage for what came next, creating a flexible design framework we can continue to build on as our product grows.

Three smartphones displaying a racing event app: left shows NTT IndyCar Series upcoming events and live streams, center shows a product page for Sunrise Deluxe racing suit, right shows filter options for price, number of guests, hotel, and room type.

OCTOBER

Sketch to Figma: The Birth of the Tixr Design System

During this time in the design industry, Sketch was being phased out and Figma was becoming the new industry standard. After switching to Figma, we officially kicked off our brand new Global Design System that we still use today for all of our designs.

Dark-themed design system interface showing different Tixr logos in white and black versions labeled as Tixr Logo, Tixr Studio Logo, and Tixr Door Logo.

december

Tixr's first Brand Book

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Pages from TIXR brand book featuring logo, color palette, typography, photography guidelines, app mockups, and event photos.
2023
Portrait of a man with short brown hair and a beard wearing a blue shirt and beige jacket.

MAY

Josiah Gatlyn joins as Senior Designer. UX4 officially begins.

Josiah joins the design team to lead a full re-design of the Tixr ecosystem, including the Global Design System, UX4 and new features.

JULY

New Wallet & Membership concepts start

Two smartphones displaying event membership apps: left screen shows Rufus Du Sol 2023 VIP page with video preview, right screen shows a Sundream Baja ticket with QR code and Apple Wallet add option.
Smiling young man with dark hair wearing a black suit, navy shirt, and black tie.

sEPTEMBER

Michael Bui joins as Product Designer to support UX4, Design System & Prototypes

Bui started off as a Design Intern and came out guns blazing during his first couple of months, learning at mach speed and supporting the team with complex component designs and building prototypes which led him to landing the role as an official Product Designer.

OCTOBER

Creators 2.0 Launches: Showcasing all verticals

2024

january

UX4 steps into high gear: The Post Transaction Economy

Starting off the new year with a bang, we started to concept out ideas for what would become our brand new Event Dashboard feature. A one-stop-shop for users to view event details, scan tickets and perform ticket related actions.

Two smartphone screens displaying Riot Fest 2024 event details, tickets, and options for transfers, refunds, upgrades, and event information including parking and prohibited items.

MAY

Tixr Resale Marketplace Begins

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Three smartphones displaying a ticket resale app showing reserved tickets, price setting interface, and multiple active ticket listings.

august

Tixr Event Pages get a re-design for UX4

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Three smartphones showing event and artist pages including New York Redbulls vs Inter Miami tickets, general admission details with gallery, and Fred again artist profile with upcoming events.
2025

APRIL

The future is lookin bright

We're cookin up a lot of exciting new projects:

-UX4 & Resale Marketplace are finally live
- New Discover & Client Pages are ready to be built.
- Credits & Memberships are in the works.
- Gladiator Seat Map project set to kick off this year.

Collage of mobile app screens showing event tickets, membership details, transaction history, and a hotel room listing.