Strengthen fan loyalty, boost conversion, block scalpers, reduce chargebacks, and decrease refund support requests — all with Tixr Order Protection.
Crafting a seamless ticketing experience for your fans starts before checkout and extends well beyond the order confirmation page. In today’s landscape, event organizers and ticketing companies alike face criticism for enabling scalpers and complicating refund and exchange policies, leaving fans frustrated. Life happens, and plans change. That’s why it’s crucial to have the right tools to accommodate last-minute changes and give your fans peace of mind.
Enter Order Protection, Tixr’s add-on service built to offer fans flexibility when plans change unexpectedly. Make purchasing worry-free for your fans while increasing conversions, blocking bots and scammers, reducing chargebacks, and decreasing support inquiries. What’s not to like?
What is Order Protection?
Order Protection is a flexible add-on at checkout that gives fans extra coverage and reassurance when unexpected, qualifying situations pop up. Tixr’s Order Protection offers three customizable options to fit traditional and complex events alike:
- Core Coverage supports a wide range of pre-event perils best fit for single-day events.
- Multi-Day Coverage (Indoor Events) provides core coverage and additional interruption coverage for multi-day events, season passes, or tickets.
- Multi-Day Coverage (Outdoor Events) also includes weather-related coverage.
Order Protection accounts for events like injury, illness, travel delays, layoffs, jury duty, accidents, and relocation. It’s charged at the order level, but refund requests can be made at the individual ticket level for maximum fan flexibility.
Plus, no extra time, costs, or resources are needed from your event team. Simply decide between a frictionless model or opt-in at checkout, and you're all set to plug and play!
Benefits of Order Protection (For Events & Fans)
Unlock a range of benefits with Order Protection that not only enhance the fan experience but also streamline operations and drive conversion.
1. Improve Buyer Peace of Mind
Order Protection helps on-the-fence ticket buyers feel more secure knowing they can get a refund on their purchase in the event of an emergency. This strengthens brand loyalty and builds consumer trust by humanizing your brand and showing your fans that they truly matter to you.
2. Increase Conversions and Revenue
When your fans are given peace of mind and protection against the unknown, you’ll experience lower cart abandonment and a higher conversion rate as a result. Increased purchase confidence and flexibility is the best recipe to establish a long-term, positive relationship with your fans on an individual level.
You can also provide expanded refund options (like multi-day vs. single, or refunding an individual ticket within a larger order) without assuming the typical work, costs, infrastructure, and financial risks associated with refunds.
3. Stop Scalpers in Their Tracks
If a fan can't attend your event due to a covered reason, they’ll receive a refund, and their ticket is instantly returned to your inventory. This allows you to resell those tickets, reducing no-shows and preventing them from ending up on secondary markets. Plus, fans won’t face the hassle of reselling tickets on their own. Goodbye, scalpers and bots!
4. Reduce Chargebacks and Friendly Fraud
Over the last few years, chargebacks — especially those resulting from friendly fraud — have surged in the live events ticketing industry. Friendly fraud occurs when someone disputes a valid, genuine charge on their bank account. 46% of Gen Z’ers have openly admitted to doing this instead of accepting a nonrefundable charge or dealing with cumbersome return policies.
Order Protection helps shield your event from chargebacks and lost revenue by offering flexible refund options. According to Protecht, data shows a correlation between fans who purchase Order Protection and those who cite “fraud” in disputes, meaning that just offering Order Protection can reduce chargebacks.
5. Significantly Decrease Support Inquiries and Bad Reviews
The live events space is riddled with customer questions and concerns about refunds and ticket exchanges, even for events with clearly defined ticketing policies. Responding to these concerns takes time, but it’s often necessary to prevent negative reviews.
Tixr Order Protection handles all elements of refunds, requiring no additional time or resources from an already-busy event team. This means your box office team will spend less time addressing fan concerns. Shaving off hours spent on customer support for refund-related issues frees up time and resources!
By integrating Order Protection, you not only give fans flexibility and confidence in their ticket purchases but also lighten the load on your event team, reduce disputes, and keep unwanted bots and scalpers at bay. It's a win-win for both fan experience and operational efficiency.
Ready to get started with Order Protection? Book a demo with our team to transform your ticketing strategy.
