A Toast to New Food and Beverage Experiences on Tixr

June 13, 2023

Bon appétit! We’re cooking up exclusive access to unique events celebrating cuisine, cocktails, craft brews, and more with a modern approach to ticketing.

The demands of today’s food and beverage events have become increasingly diverse, spanning multi-day festivals and unique venues. Whether it’s a large-scale beer and spirits festival, a luxurious culinary getaway, or an intimate tasting session with renowned sommeliers and chefs, top event promoters in the F&B scene are turning to Tixr to enhance revenue and create a more enjoyable ticket-buying experience. Our unified e-commerce platform serves as the perfect solution, allowing fans to purchase not only traditional admission tickets but also add-ons, hospitality packages, merchandise, and other offerings available at the festival — all presented in a seamless and branded manner.

Driving interest and sales with Payment Plans, Waitlist, and Rewards.

New food and beverage partners are fully embracing the growth innovations in their Tixr toolkit. Whether it’s a chili cook-off or a Michelin-star-studded event, the inclusion of built-in payment plans, waitlists, and Rewards is yielding significant results in the F&B world.

Payment Plans: Tixr’s automated, interest-free payment plans prove to be a win-win for both fans and event producers. Carmen Pauna, Tixr Partnerships Executive, quotes that “simply providing a payment plan captures the attention of new audiences and reduces barriers for entry, especially among younger and more diverse crowds.” On average, 20% of overall food and beverage event sales transact with a payment plan attached, defying assumptions that layway wouldn’t be utilized by premier food and wine festivals worldwide.

Waitlist: Waitlist is becoming an invaluable tool for insights gathering, forecasting, and data-driven decision-making for future F&B events. “In addition to wielding Waitlist as a risk-free way to gauge true demand after sellout, I’m seeing certain events use Waitlist to assess demand before they expand or offer something new. I love seeing my clients feel empowered to move forward or hit pause with confidence because they are able to make data driven decisions using Tixr.” adds Pauna.

Rewards: Food and Beverage event creators are generating organic buzz, saving on marketing expenses, and redefining the fan experience through Tixr Rewards. The built-in peer-to-peer incentive layer leverages fans as micro-influencers, encouraging attendees to share their personal link to sell tickets and unlock prize tiers. By utilizing Tixr Rewards, event creators, along with sports and festival partners, can fully customize the incentives offered to fans who sell tickets on their behalf. Whether through automated fulfillment or on-site delivery, Tixr Rewards offers unparalleled versatility and customization to give back to fans who’ve become influential advocates through modern word-of-mouth.

Upcoming events taking a modern approach to their ticketing

Curious about the partners Tixr has collaborated with? Take a look at some of the exceptional events we’re excited to highlight below. From food festivals, whiskey tastings, and intimate song and wine sessions and everything in between, Tixr is proud to represent food and beverage events across all domains and ensure a seamless ticketing experience like no other.

Rosé Day LA – June 24, 2023, Los Angeles, CA

Experience the ultimate gathering of rosé wine enthusiasts at Rosé Day LA. Against the striking backdrop of King Gillette Ranch in Calabasas, California, the luxury outdoor soiree features acclaimed local food trucks selected by Iron Chef Marc Forgione with signature dishes and rosé pairings.

Keystone Bluegrass and Beer Festival – August 5-6, 2023, Keystone, CO

Keystone Bluegrass and Beer Festival is excited to be back for its 26th year, celebrating with more fun, drinks, and music. Jam-packed with activities from crafts and face painting to brewery tastings and fourteen bluegrass acts, there’s something for the whole family to enjoy.

Telluride Reserve – August 17-19, 2023, Telluride, CO

Telluride Reserve is a three-day, one-of-a-kind food and wine festival in one of the most beautiful places on earth. Against the backdrop of Colorado’s dramatic San Juan Mountains, the celebration of taste and culture features chefs, purveyors, winemakers, sommeliers, and mixologists in a setting that exudes the feeling of being at the peak of life.

Steamboat Food and Wine Festival – September 28 – October 1, 2023, Steamboat Springs, CO

Steamboat Food & Wine Festival not only celebrates the very best food and drink, but the connection we share while enjoying it. Expect thoughtfully curated experiences all weekend long including intimate interactions with renowned chefs. Discover first-hand how the collaboration in and origins of food and wine define the most luxurious of flavors.

The Whiskey X and Tequila X – Multiple dates throughout the year in various US cities

In 10 cities across the United States, The WhiskyX and TequilaX attracts record crowds of whisky and agave spirits lovers to taste, discover, and learn about innovative cocktails and world-class brands.

Kentucky Bourbon Festival, September 15-17,2023, Bardstown, Kentucky

During National Bourbon Heritage Month, bourbon lovers unite in Bardstown for the annual Kentucky Bourbon Festival. Over 50 distilleries will come together this year to celebrate in the bourbon capital of the world.

Clos LaChance Winery Song and Wine Series – May – October, 2023, San Martin, CA

Join Clos LaChance Winery at their Song and Wine Series all summer long. Experience talented musicians perform live each month and their heartfelt narratives behind their music in a gorgeous setting just south of Silicon Valley.

Ready to take your food and beverage event beyond the ticket with Tixr? Schedule a demo with our expert team.