ATX Open and Tixr Serve Up an Elevated Ticketing Experience

August 21, 2024
Evelyn Taylor

Introducing our latest partnership with the ATX Open, Austin’s premier women’s tennis tournament, to deliver a fresh, fan-centered ticketing approach that brings fans closer to the court.

As the only tour-level women’s tennis event in Texas, the ATX Open has quickly become a cornerstone of women’s tennis in the Lone Star State. With Tixr on board, the ATX Open is rolling out new, flexible ticket options for its 2025 event, and embracing the spirit of Austin’s vibrant music, entertainment, and food scene. Leading the 2025 lineup is American tennis star Jessica Pegula, who boasts an impressive track record as one of the longest active top 10 world ranking streaks on tour.

The ATX Open joins our growing roster of sports clients, including the Carvana PPA Tour, The American Association of Professional Baseball (AAPB), and Rip City Remix.

“As we enter our third year producing this world class event for Austin, we remain focused on delivering memorable experiences for our fans, partners, and players from around the globe. This comprehensive ticketing experience will set a new tone and further enhance the tournament,” said Tournament Director, Christo van Rensburg. “Collaborating with Tixr, we want to give the people of Austin and visitors from far and wide more access and customizability for a fan experience that more fully reflects the long-term vision of the ATX Open.”

Tixr’s technology will bring a modern touch to the ticketing process this year, offering a mobile-friendly and visually-driven purchase experience. Fans can map out their courtside view through Tixr’s interactive reserved seating, and utilize automated payment and seamless ticket transfers for easier ticket management.

“Tixr’s approach is about creating a comprehensive solution that meets the unique needs of events like the ATX Open,” said Nate Liberman, VP of Sports for Tixr. “Our goal is to support the tournament in delivering an efficient and enjoyable experience for all attendees.”

As the ATX Open prepares for another year, our alliance is expected to play a key role in shaping a more engaging and accessible experience for fans — while bringing tennis and Texas culture together in a way that’s never been done before.

Book a demo with Tixr to discover how we can help you ace your ticketing game.