Bonfire Entertainment Breathes New Life into the Bluegrass Festival Experience with Tixr

Bonfire Entertainment creates immersive festivals where fans can go beyond the music — curating experiences as unique as the communities they bring together.

For Bonfire Entertainment, crafting an exceptional festival isn’t just about the music — it’s about igniting connection. From the snow-covered peaks of Colorado to the sun-drenched shores of Baja California, Bonfire’s events create space for music, nature, and community, leaving a lasting spark long after the final note fades.

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With an ever-expanding portfolio of unique bluegrass experiences, Bonfire Entertainment takes pride in every touchpoint in a fan’s journey feeling as seamless and intentional as the events themselves. Delivering on that promise requires a modern, dynamic ticketing platform capable of bringing that vision to life, from bundling festival experiences to creatively managing high-demand inventory.

Live Events Rooted in Music, Nature, and Community

Founded by Scotty Stoughton, Bonfire Entertainment crafts ambitious festivals that feel less like commercial productions and more like gatherings of kindred spirits, with attendees from 15+ countries worldwide.

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WinterWonderGrass has been a premier gathering in the bluegrass world for over a decade, offering a blend of world-class music, craft beer, and a love for the outdoors. Nestled in Steamboat Springs, CO, the festival champions sustainability through initiatives like reusable drinkware and a strong leave-no-trace commitment.

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BajaWonderGrass brings a blend of bluegrass, folk, reggae, and Latin music to the shores of the Sea of Cortez. With its intimate, laid-back atmosphere, the festival is carving out its own identity as a destination for those seeking music, nature, and a true escape.

Powering Bonfire Entertainment’s Vision with Flexible, Fan-First Ticketing

Bonfire Entertainment’s events go beyond standard admission, offering unique ticketed experiences that let fans curate their own adventure. With high-demand on sales and diverse offerings, Tixr provides the flexibility to manage their complex needs while keeping the fan experience seamless.

Selling the Full Festival Experience

Bonfire customizes every aspect of the festival experience, from admission to exclusive add-ons, creating deeper engagement and additional revenue opportunities.

WinterWonderGrass attendees can purchase ski lift tickets, late-night show passes, and mountain top dining experiences, integrating the festival with the surrounding landscape.BajaWonderGrass provides exclusive hospitality experiences unique to its coastal setting — fans can expect tacos, mezcal, music, and more.

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In 2024, tickets for these experiences made up 28% of WinterWonderGrass’s total orders, highlighting strong interest for festival offerings beyond general admission.

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“Working with Tixr has been an overwhelmingly positive experience for our team - from the simple, easy to use backend tech to the extremely supportive and helpful team,” said Stoughton. “We are a small team, and it's easy to feel neglected or lost in the corporate sea, but Tixr's team made us feel heard, important, and essential. Plus, the response from our fans regarding the user experience has been outstanding.”

Maximizing Demand with Waitlist

Demand for passes often exceeds the space available. To gauge interest in real time, Bonfire Entertainment uses Tixr Waitlist to pre-authorize cards should it be able to release additional inventory.

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In 2024, 45% of Waitlist orders for WinterWonderGrass were fulfilled, ensuring all available tickets went directly to fans without the risk of overselling. Additionally, 80% of Waitlist orders for BajaWonderGrass 2025 have already been fulfilled, two months prior to the event date.

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Waitlist also plays a crucial role in managing refunds, allowing Bonfire to honor last-minute requests while immediately reselling tickets to the next person in line. This minimizes lost revenue while improving fan experience. 

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“Tixr’s team consistently updates the platform and releases new, valuable features, further enhancing its capabilities. I always look forward to checking out the latest release,” said Matt Lane, Box Office Manager for Bonfire Entertainment’s events.

Optimizing Box Office Operations

With multiple ticket tiers and access points across their festivals, efficient ingress is critical for Bonfire Entertainment’s events. Tixr Door streamlines check-in by color-coding ticket types and restricting scans to specific time windows, keeping lines moving and fans happy.

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As Bonfire Entertainment events continue to evolve, we remain dedicated to innovating and providing the tools that support their unique vision. We’re giving organizers the tools to craft smooth, unforgettable experiences that keep fans coming back for more.

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‍Schedule a demo to learn how Tixr can help your event elevate ticketing and fan experience.