Indonesia's biggest combat sports brand takes its first event outside Indonesia to Kuala Lumpur, converting demand from thousands of passionate fans with Tixr Waitlist.
Since launching in Indonesia, BYON Combat has become the country's premier combat sports and entertainment crossover, producing events that blend elite athleticism with spectacle. The brand’s Showbiz series has cultivated one of the most loyal and engaged fanbases in Asian combat sports, with 3.1 million TikTok followers and almost a million on Instagram keeping that energy alive between events. Showbiz Vol. 3 cemented the brand's regional standing by breaking Asia's PPV record, drawing 23 million YouTube views.
For Vol. 7, BYON Combat brings that passionate fanbase to Malaysia for its first-ever international event. Within two days of signing with Tixr, the team had a polished event page live and tickets on sale.
After the first presale sold out in seconds, the team chose to run the second presale and general on-sale entirely through Tixr Waitlist, letting fans pre-authorize their cards to secure a place in line before inventory was officially released. This approach let BYON Combat filter out bots, capture real purchase intent, and maintain visibility into the very real demand that existed, before even committing to releasing tickets.
The numbers reflected fan appetite. Over 7,000 fans joined the waitlist across both sales for an event with a fraction of that capacity. More than three out of four purchases came through Tixr Waitlist, and more than 90% checked out on a mobile device.
Beyond tickets, fans can also shop BYON Combat merchandise directly on Tixr, keeping the full fan experience in one place.
Vol. 7 takes place on April 25th at the World Trade Centre, featuring 11 fights across the card and headlined by a rematch between Putra Abdullah and Ronal Siahaan. It’s the kind of night BYON Combat has built its reputation on, with a lineup designed to reward the fans who secured their seats early and deliver the energy the brand is known for.
BYON Combat Showbiz Vol. 7 is a defining milestone in Southeast Asia, showing how high-intent demand paired with the right tools can translate across markets. The partnership points to a broader opportunity in SEA, where mobile-first audiences, deeply engaged fan communities, and fast-growing live entertainment brands are reshaping how events sell out. With BYON Combat, Tixr is helping unlock that demand across borders and supporting creators as they scale from national success to regional expansion.
For a brand that has spent seven volumes building one of Asia's most passionate combat sports fanbases, Malaysia is just the first stop on a much bigger map. Check out Showbiz Vol. 7 live on Tixr.
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