Some festivals take over stadiums, others transform cities — IRL Events takes fans and creators to the ocean.
With a vision to bring online communities together through immersive experiences, IRL Events is leading the way with a new type of live experience. By merging entertainment, shared passions, and destination travel, they’re redefining how audiences engage with their favorite creators.
Breaking the Mold of Traditional Live Experiences
IRL’s journey began with NurseCon at Sea, a sold-out cruise festival that reimagined a traditional medical conference by blending education with entertainment. After hosting five successful sailings for over 11,500 guests, the team saw an opportunity to bring this unique format to a new audience.
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Expanding upon this vision, IRL Events is launching a new niche event — where influencers, podcasters, YouTubers, and thought leaders can connect with their fans like never before. Sailing out of Fort Lauderdale in November, CrimeWave at Sea delivers an all-access adventure for crime junkies, featuring live storytelling, expert discussions, and interactive programming led by top true crime creators.
Powered by Creators, Built for Communities
IRL’s creator-led festival model offers a new kind of experience, where influencers take an active role in shaping the event and bring their digital communities together with a real-world experience.
Unlike traditional festivals, these cruises aren’t open to the general public — access starts with individual creators themselves. Using Tixr-powered access codes, IRL empowers participating creators to personally invite their fans, making each event an exclusive, high-engagement experience.
Once on board, creators take the helm, guiding fans through live shows, deep-dive discussions, and hands-on experiences that bring their content to life.
Innovation from Booking to Boarding
Managing a full-ship takeover comes with unique challenges — from exclusive access and curated programming to ensuring a seamless booking process. Our platform is designed for dynamic live experiences, giving IRL Events the tools and support needed to bring this vision to life.
“With Tixr Studio, we have total control over our events. From waitlists and real-time inventory management to custom access codes and promotional tools, Tixr gives us the flexibility and insights we need to sell smarter and scale quickly,” said Brett Donnelly, Founder and CEO of IRL Events.
As IRL Events sails into new territory, they’re creating more than just festivals — they’re crafting unique experiences that connect fans and creators on a deeper level. CrimeWave at Sea is just the beginning of what’s possible when community, creativity, adventure, and innovative technology converge.
Schedule a demo to learn how Tixr can help your event elevate ticketing and fan experience.
