Since launching online VIP table bookings with Tixr, the King's Cross venue has seen VIP bookings grow by up to 70% and signed a new three-year contract to keep that momentum going.
For more than two decades, Egg London has kept King's Cross dancing well past the hour most of the city calls it a night. The 24-hour club spans three floors and an outdoor garden inside a converted Victorian warehouse, with programming that runs from house and hip-hop to drum and bass.
Relaunching under new management in 2024, Egg chose Tixr to support its ticketing and VIP sales. More than 400 events later, we're proud to be part of what comes next with a new three-year agreement.
VIP tables have been central to the partnership. Guests once reserved tables by emailing the club, which meant significant back-and-forth for guests and staff alike. Using Tixr's reserved seating tools, Egg now offers an interactive, true-to-life map of the club's three floors, where guests can explore each room and choose their spot.
"One of the biggest developments has been the introduction of online VIP table bookings. Since launching the feature in 2025, we've seen VIP bookings increase by up to 70%, giving customers a much easier way to book their experience directly online."
— Jake Bailey, Marketing Director, Egg London
The impact reaches past checkout. Egg's VIP team can now plan each night around confirmed table bookings, and VIP revenue has become more consistent from one event to the next.
“From a marketing perspective, Tixr’s backend has also made a real difference to the way we work. Listing events, tracking sales and statistics, and managing event pages is straightforward, while still giving us the flexibility to create designs and layouts that fit the Egg London brand.”
— Jake Bailey, Marketing Director, Egg London
Across ticketing, marketing, and VIP operations, the partnership has helped Egg's team work more efficiently. Egg is one of several partners helping shape our growing presence in the UK, alongside venues like Signature Brew, Arena Torquay, and the Propaganda Independent Venues portfolio, including Tramshed Cardiff, XOYO London, and Barfly Camden.
“That progress and the results we’ve seen since joining Tixr gave us the confidence to recently commit to a new three-year contract, and we’re looking forward to continuing to build on what we’ve achieved together.”
— Jake Bailey, Marketing Director, Egg London
See what shows are coming up at Egg London. Go deeper into Tixr for Music and learn how we can take your business to the next level.
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