Dynamic independent concert promoter DSP Shows organizes and markets up to 400 diverse shows annually across the northeast. Focused primarily in the New York and Massachusetts markets, Marketing Director Jenna Korus’ builds three separate email newsletters a week, targeting specific audience segments.
Where previous ticketing platforms with email marketing integrations failed Korus, rife with challenges, here she discusses how Hive’s integration with Tixr has made a significant positive impact on her marketing a high volume of shows. .
“Events took forever to load, the templates weren’t as user-friendly, and I wasn’t able to make our templates as aesthetically pleasing.”
“The ticketing integration was the biggest part for me. I’m doing three newsletters a week, each with different audiences. Now, I’m probably saving, on average, four hours per month.
The ability to pull events from Tixr and not have to check every date and every ticket link because it's pulling from those event builds is huge for me. I'm not having to pull customer lists whenever I want to send a targeted email. I'm able to execute exactly what I want with the template design.”
“Seeing our data from the campaigns we send and the revenue for our shows from Tixr right on our Hive dashboard is useful. Recently, we generated 40% of ticket sales from a single newsletter send.”
“I would definitely recommend it for marketers just due to the ticketing integration and how easy it is to create templates for campaigns. It's a plus to have client support available, but for the most part, we don't even need it because it's so user-friendly.”
Curious how Tixr can help you turn complex marketing challenges into streamlined success with partners like Hive? Schedule a demo today.