Inside Leicestershire County Cricket Club’s 2025 Season

From peak-demand matchdays to year-round community events, Leicestershire CCC simplified operations, boosted membership sales, and delivered a smoother fan experience for its 2025 season.

With nearly 150 years of history and a community that feels more like an extended family, Leicestershire County Cricket Club (CCC) has long been a place where people gather on matchdays, at member forums, and through community events to connect, celebrate, and belong.

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That tradition carried into our first season as the club’s official ticketing partner. Together, we modernized how fans engage with everything the club offers, both on and beyond matchdays. Now, following a strong 2025 season, we’re building on that foundation as the club looks ahead to 2026.

“Our ground is a hub where people come not only to enjoy cricket, but to meet friends, celebrate community events, support good causes and feel part of something bigger. The club has always taken pride in nurturing talent, creating opportunities, and building meaningful relationships with the wider Leicestershire and Rutland community.” – Olivia Bryan, Ticketing & Membership Executive

A Confident Start to a High-Demand Season

Heading into 2025, Leicestershire CCC needed a system that felt intuitive from day one and could support a full calendar. Through our structured onboarding and hands-on support, their team quickly grew confident creating and managing events across formats, from County Championship fixtures to One Day Cup matches and community events.

“The onboarding process with Tixr was smooth, structured and really supportive from start to finish. As a result, our team got up to speed far quicker than expected—everyone felt comfortable navigating the platform, and we were able to start building and managing events almost immediately.”

To reinforce early momentum, we joined the club on-site for their first home match, ensuring a smooth operational debut.

Stronger Membership Structure and Year-Round Engagement

Membership remains one of the most meaningful ways supporters stay connected to Leicestershire CCC, and the 2025 season reflected that commitment. The club issued more than 500 memberships, with over a third coming from Life Membership tiers—clear proof of long-term loyalty to the Foxes.

Alongside matchday access, members engage through forums, Q&As, pre-season gatherings, and other moments that keep them involved throughout the year.

“For memberships, Tixr has helped us set up a much clearer structure with better communication tools, membership activity tracking, and easier renewals for our supporters. This has improved both our internal processes and fan experience.”

As a result, with this modernized structure in place, the club now has clearer insight into its membership base, stronger communication pathways, and a smoother experience for loyal fans each season.

Flexible Tools for a Packed Calendar

Leicestershire CCC’s role in the community extends well beyond cricket. The club hosts masterclasses, member forums, community days, seasonal celebrations, conferences, charity events, and more—all of which contribute to the welcoming environment supporters know well.

“Our community events are a key part of who we are, whether that’s working with schools, supporting local initiatives or providing accessible activities for families.”

Operating such a diverse calendar requires tools that can adapt quickly, without adding complexity for staff or fans.. Centralizing all event types into one system gave the club more consistency and control. Through our platform, staff tailored capacities, pricing, and ticket types for everything from a sold-out fixture to a small workshop with ease.

“Tixr has supported us incredibly well across all areas of our event programme. One of the biggest benefits has been how flexible the platform is. It allows us to manage very different event types in one place, without it ever feeling complicated or disjointed.”

Smoother Operations and Real-Time Insight

Managing matchdays, memberships, and community programming meant the club needed tools that kept pace with constant activity. Real-time reporting quickly became one of the most valuable components, providing instant clarity on sales patterns, capacities, and demand across event types.

“The real-time reporting and dashboards have been a game changer, allowing us to see sales, capacities and trends instantly. This helps us make quicker decisions, especially on matchdays when things move fast, and it keeps all departments aligned without constantly chasing updates.”

Flexibility also shaped daily workflows, reducing manual effort and giving staff more time to focus on higher-value work. Whether refining ticket types for a Vitality Blast crowd or configuring a bespoke workshop, the team could make updates without interrupting operations.

“Creating or adjusting events—whether it’s a matchday, hospitality package or community event—is straightforward, and we can tailor pricing, capacities and ticket types without restriction. This saves a huge amount of time and reduces unnecessary back-and-forth.”

What’s On in 2026

Leicestershire CCC’s vision for next season is to build on the momentum of 2025 and continue making the club a vibrant, welcoming home for its community year-round. The club also plans to introduce hospitality packages via Tixr, giving fans a more seamless way to build and manage their visit.

“We want next season to showcase the best of who we are: a proud, community-driven club that continues to evolve, grow and create memorable experiences for everyone who walks through our doors.”

Check out 2026 memberships, event passes, masterclasses, and more available now on Tixr.

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Want to see how we can help your team boost operational efficiency and foster loyalty? Explore Tixr for sports or get a demo.