London Irish Rugby Club Kicks Off Its Comeback with Tixr

The Exiles are building momentum for their 2026 return to competitive play with modern ticketing, unified commerce, and a fan-first approach.

Founded in 1898 by Irish expatriates, London Irish has long been a home away from home for the Irish community in London and exiles from around the world. Now backed by new ownership, the club is charting a bold return to professional rugby in West London, with our partnership at the core of a renewed matchday experience.

“Tixr immediately saw the value in London Irish, and we instantly saw the technology they bring as a way to help us enhance the rugby experience for our fans,” stated Kyle Jordan, interim CEO for the London Irish. "We aim to become a more modern, welcoming brand for our fans all over the world to deliver unforgettable experiences each step of the way.”

The Exiles’ return isn’t just about taking the field again—it’s about transforming how fans engage with the club. Together, we’re making that possible through:

• Waitlist signups for first access to season packages and single-match tickets.
• Intuitive seat selection with a modern, visual-first interface.
• Advance purchase options for parking, food and beverage, and merchandise.
• Card pre-authorization for access to sold-out inventory
• Post-purchase flexibility, including upgrades, transfers, resales, and returns.

By unifying ticketing and matchday extras in one place, London Irish is set to build anticipation, strengthen fan relationships, and deliver a streamlined experience from purchase to game day.

“We’re proud to help the London Irish harness data to strengthen connections with their supporters and guide smarter decisions as the club builds on its storied legacy,” said Nate Liberman, VP of Sports at Tixr. “Our modern approach to ticketing and marketing will play a vital role in their resurgence, and we’re honored to be part of their comeback.”

Through the launch of their official waitlist for loyal fans, London Irish’s comeback journey is officially underway. We’re excited to help bring their vision for a modern, fan-first matchday to life as the countdown to 2026 continues.

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Want to see how we can help your team create a more engaging and fan-focused experience? Explore Tixr for sports or get a demo.

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