Mastering Event Page Layout: 5 Tips to Captivate Fans and Boost Conversion
Explore how to optimize your Tixr event page for a seamless, exciting fan experience that outshines traditional ticketing from the very first click.
In the world of live events, your event page is the first taste of what’s to come, offering fans a glimpse into what makes your event unique and worth experiencing. From custom-branded layouts to immersive seat maps, Tixr’s unique blend of tools can help you capture the essence of your event and sell more tickets. Whether you’re new to Tixr, one of our seasoned collaborators, or thinking about switching over from your current ticketing provider, check out these five tips to elevate your event page.
5 Essential Event Page Layout Tips
1. Choose a layout that brings your event to life
Your event page is more than a vessel for ticket sales. Ensure the layout makes it easy for fans to complete the purchase flow, fits your event’s personality, and clearly showcases various ticket types alongside other offerings like parking passes and hotel packages. Tixr’s layout options give your team the flexibility to easily customize your event pages — no extra code required.
- Flyer: Perfect for high-volume onsales with limited availability, the flyer layout prioritizes quick, easy purchases with minimal clicks to purchase.
- Immersive: Designed to captivate fans with a focus on rich visuals, this layout creates an engaging experience that can help showcase your event’s atmosphere.
- Collection: Ideal for more complex events with multiple offerings, this layout organizes different ticket types and other offerings into individual thumbnails in a row on your page.
- Carousel: Organize your collections more granularly with multiple rows, allowing for a more intuitive buying experience.
Collections and carousel layouts are great for events selling more than just tickets, as you can group similar offerings together, like different hotel packages or tiered parking passes. Internal tagging also allows you to create Smart Carousels that auto-populate based on what’s assigned to each tag, reducing time spent designating content on your end.
2. Adjust image dimensions for a flawless display on any device
We know that today’s fans are chronically online, often discovering events through social media or directly via texts from friends and family. The setup of Tixr's app gives fans a mobile-friendly way to buy and manage their tickets, and it’s crucial to ensure your event page does too.
One of the most important steps in designing your event page is confirming your image dimensions and file size before uploading them. A file size that’s too big can reduce load speed, which can detract from user experience and increase bounce rates. Use high-quality images to avoid pixelation and blurriness, and pay attention to differences between desktop and mobile image sizes. This will ensure a smooth experience no matter what devices your fans are using.
Check out our guide here for a full list of image specs, and assets needed to beautify your group pages, event pages, and ticket types.
3. Showcase event photos to generate buzz — and conversions
Including media from past events allows potential attendees to see real moments, from the atmosphere and crowd energy to the quality of the event and amenities. In addition to building excitement, photos and videos demonstrate that the event is legitimate, well-organized, and enjoyable. This establishes trust and reassures fans that they’re making a good choice in purchasing tickets.
With Tixr, upload an entire gallery of event photos to your page, along with a featured video. Seeing other fans enjoying themselves also creates a sense of community, making new attendees feel more confident and excited about joining in.
Tip: Use professional-grade media, if possible, to reflect the quality of your event. Authentic, high-quality visuals help potential attendees envision themselves at the event.
4. Create a seatmap that mirrors your venue
If your event offers reserved seating, ensure that your interactive seating map accurately reflects the venue's layout. Tixr’s reserved seating tools allow you to easily build a dynamic seatmap that matches your brand aesthetics. This helps fans visualize their experience and makes the booking process more straightforward.
The Basketball Tournament featured an immersive Tixr seatmap on their semifinal and championship event pages, bringing fans courtside at Drexel University’s athletic center before the games began. A clear and user-friendly seatmap can enhance the buying experience and reduce confusion or buyer's remorse.
5. Maintain cohesive branding and design styles
Consistency in branding across your event page and marketing channels builds trust and recognition. A well-branded page looks professional and credible, making fans feel confident and excited to hit that purchase button. Harmonize your color scheme, fonts, and imagery across all touchpoints, including social media, email campaigns, and your event page.
Make sure your event page looks polished and modern. Tixr's sleek and innovative layout options make this easy to achieve. In contrast, older ticketing solutions can deter potential buyers, as they can convey a sense of outdated technology and a bygone era.
By harnessing Tixr's innovative tools and crafting a seamless, modern event page, you'll not only dazzle your audience but also build trust and skyrocket your conversions. Embrace ticket-buying as an element of your fans’ experiences, and leave them feeling excited for the event ahead.
Get a demo and explore how Tixr can help you bring your event pages to the next level.
