Tucked away in the heart of Calabasas at King Gillette Ranch, Nights Of The Jack is a seasonal experience that’s centered around, you guessed it, jack o’ lanterns.
From music-filled parties to family-friendly events, the list of Halloween festivities in Los Angeles has something for everyone, and a definite favorite of Angelenos near and far is Nights Of The Jack.
Featuring thousands of hand-carved pumpkins that create a light-filled scene across the outdoors, it’s an evening that blends artisan flair with seasonal fun. Situated amongst the lights are famed food trucks, interactive installations, and “The Spookeasy Bar” where cocktails take on a holiday twist.
Keen to capture attention and cater to the families looking for kid-friendly fun, Nights of the Jack brought to life an exclusive “SpongeBob SquarePants” installation, as well as an Are You “Afraid of the Dark?” pre-show tent space, bringing entertainment favorites to craft an entrancing month of intrigue.
Nights Of The Jack’s media and partnership plan drew on the power of fan engagement and celebrity marketing, harnessing fan interests and popular culture components to drive excitement and boost sales.
Celebrities such as Matt Damon, David Arquette, Vanessa Hudgens, and the Kardashian-Jenner clan flocked to Nights Of The Jack all month long, and the team behind the seasonal event publicized various appearances accordingly, implementing a strategy that homed in on the Hollywood fun.
We worked with Nights Of The Jack to power up their marketing play through our Rewards feature. From free tickets to exclusive experiences, Rewards has the ability to turn fans into long-tail influencers—for Nights Of The Jack, we were able to drive growth through organic marketing while supplementing their traditional influencer marketing efforts. It was a win-win.
Stay tuned for what's in store for next year's Nights Of The Jack!
