Selected from nearly 13,000 submissions, NOLA Gold’s vibrant website redesign was recognized alongside global sports giants at the internet's most respected awards.
In the digital equivalent of making the playoffs, our partner NOLA Gold recently scored a major win off the field with a coveted nomination for Best Sports Website at the 29th Annual Webby Awards. The Major League Rugby team emerged as one of only five finalists, putting them in the same arena as multimillion-dollar sports brands, global powerhouses, and public figures like Caitlin Clark.
NOLA Gold's complete digital transformation—unveiled in late 2024—saw the team break away from the pack with a mobile-optimized web experience, blending the team’s signature style with intuitive UX. The collaborative effort between Morrison Marketing and Loesch Studio tackled the challenge head-on, creating a digital experience that stands shoulder to shoulder with the industry’s best.
“It’s a huge honor to be nominated for a Webby, and NOLA Gold couldn’t have achieved this without the incredible work of Morrison Marketing. Their team rebuilt our site with our best branding in mind, creating a user-friendly, seamless buying experience that truly elevates the fan journey. Thanks to their partnership, we’re stepping into a golden season—online and on the field." - Morgan Falcon, Chief Marketing Officer at NOLA Gold
What began as a ground-up rebuild delivered a standout site with dynamic storytelling and a bold visual identity. The redesigned site captures both the electricity of game day and the culture of New Orleans while providing fans seamless navigation to purchase tickets on Tixr.
This nomination highlights NOLA Gold's commitment to exceptional fan experiences through strategic design and digital innovation, showing what's possible when sports organizations invest in their online presence. We're thrilled to celebrate this well-deserved recognition with NOLA Gold as they continue to raise the bar for fan experiences at every touchpoint!
