There's a new standard for pro soccer fan experiences.
Most sports fans already know what a bad team app feels like. It's an afterthought, a webview wrapper around a legacy ticketing integration that doesn't match the team's brand, logs you out every time you close it, and offers little reason to open it on a non-game day. The ticket lives somewhere else, it’s difficult to transfer or sell when you can’t make a game, and finding the team schedule feels like pulling teeth.
For their 2026 seasons, the Houston Dynamo and Dash, San Jose Earthquakes, and Bay FC took a different approach, powered by Tixr. Each club launched a fully branded, modern team app in under a month, where fans can do it all: buy, sell, transfer, and upgrade tickets, follow team news, check live scores, and stay connected to their club beyond matchday. The Houston Dynamo and Dash share the HDFC Soccer app, giving both clubs and their fans one unified home. Across all three apps, fans averaged six minutes per session in the first week, and more than half opted into push notifications.
A Marketplace Built Around the Fan
The foundation of each app is a fully-branded, end-to-end marketplace. Fans can browse and buy single-match or season tickets, add parking, and buy merch without ever leaving the app. Once they have tickets, they stay in control of them.
When plans change, and they always do, fans have real options. They can transfer tickets to a friend, list them for resale at an approved price, or return eligible tickets for credit. Fans still looking for tickets have a verified place to buy without getting pushed to outside platforms where prices are unpredictable and fraud risk lurks. The secondary market stays where it belongs: inside the club's ecosystem.
For fans who want more out of their experience, upgrading to a better seat is easy. Payment plans, installment schedules, and account credits are all manageable in the app too, so nothing gets lost between purchases or forgotten in an email thread.
"Fans like how good the app looks and how it's centered around accessing your tickets, parking, and more, instead of being a secondary feature that integrates into a team app.
People used to get signed out of their ticketing account just about every time they closed the app. I personally haven't heard a lot of feedback, which I think is a good thing." – Kody Laguire, Sr. Manager of Ticketing Operations, San Jose Earthquakes
An Experience Built Around the Club
Where the clubs’ apps go beyond commerce is in the content layer. Each one features a live feed that surfaces team news, match previews, promotional moments, and sponsor content, all manageable without an app update. On non-game days, it gives fans a reason to open the app. On matchday, it becomes the center of the experience.
The apps evolve alongside each club; since launch, over 80 features and improvements have shipped across all three. Fans can opt into push notifications directly in the app, giving clubs a direct line to their most engaged supporters. Matchday cards keep fans in the moment during games, surfacing live scores and details on their device’s lock screen.
That sense of cohesion carries through the entire app; every detail is configured to match the club's brand. Opening the Earthquakes app feels unmistakably Earthquakes. There's no generic ticketing interface overshadowing the experience, just the club.
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For all four clubs, the team app is finally somewhere fans actually want to be. Each was shaped around the club's brand, their fans, and the experience they wanted to create, something that takes real partnership to get right and that rigid, legacy infrastructure was never designed to deliver.
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