We’re partnering with the Principal Charity Classic—one of the PGA TOUR Champions’ premier events—to simplify access and elevate the experience for fans, sponsors, and VIP guests alike.
Held annually at Des Moines’ historic Wakonda Club, the Principal Charity Classic is a standout on the PGA TOUR Champions schedule—known for elite golf, Midwest hospitality, and a powerful mission to support Iowa’s youth. This year, the award-winning tournament is transforming its ticketing experience to better serve fans, sponsors, and partners.
We’re helping the tournament simplify how fans access everything the tournament has to offer — from daily passes to premium experiences. Tickets can now be purchased and managed through our mobile-friendly platform, complete with flexible add-ons and an intuitive checkout flow.
“We are happy to announce our partnership with Tixr and the incredible team dedicated to improving our ticketing process,” said Alex McCarty, Tournament Director. “Their innovative platform will provide an enhanced experience for our fans and sponsors at this year’s event as they watch world-class golf competition, enjoy unique experiences, and walk away with a memorable experience.”
That includes fast-moving premium options like the 1922 Club—an elevated ticket tier with exclusive clubhouse access, complimentary food and drinks, and a private deck overlooking the 18th green. Fans and sponsors can now register for experiences like Connections on the Green and the Tournament Sponsor Reception during the main ticketing flow, eliminating the need to juggle multiple platforms.
“The Principal Charity Classic delivers an unparalleled experience for golf fans year after year,” said Nate Liberman, VP of Sports at Tixr. “This partnership not only highlights our expanding presence in the sports industry but also allows us to elevate the fan experience by introducing our innovative ticketing platform to one of the premier events on the PGA TOUR Champions circuit.”
Since 2007, the tournament has raised more than $62 million for Iowa children’s charities. With Tixr powering access and participation, the 2025 event is set to deliver a smoother, more connected experience at every touchpoint.
Want to learn how Tixr can elevate your next event? Explore Tixr for sports or request a demo today.
