Q&A: Beachclub’s Journey from Local Gem to Music Powerhouse

September 10, 2024
Evelyn Taylor

Co-Founder Jonathan Marchitello shares how Quebec’s Beachclub has evolved into a world-class destination for unforgettable summer experiences.

Imagine stepping into a world where the music pulses as steadily as the tides and the energy in the air is as tangible as the sand beneath your feet. This is Beachclub — a tropical oasis just a stone's throw from Montreal, where the party never stops, and the music never fades. 

Now the largest outdoor complex on the continent, Beachclub has become more than just a concert venue. We chatted with Jonathan Marchitello, co-founder and managing partner at Midway Group and Beachclub, to explore how he and his team blend luxury with laid-back island style and keep fans coming back for more.

Tell us about the beginnings of Beachclub and how it's evolved over the years since.

Beachclub, located in Pointe-Calumet, Quebec, Canada, was established in 1995. It has grown significantly over the years to become one of North America's largest outdoor clubs. Initially a local hotspot, it has evolved into a premier destination for world-class entertainment.

The venue now boasts a capacity of up to 5,500 people, making it a true party island just 25 minutes from Montreal. Its expansive outdoor setting and vibrant atmosphere have solidified its reputation as a leading venue for outdoor partying.

What makes Beachclub unique compared to other live music venues?

Beachclub stands out from other live music venues with its massive outdoor space and prime beachfront location. It’s an island oasis combined with a high-energy party environment, offering multiple rooms, VIP sections, bars, and terraces. This unique setting, along with high-quality sound systems and modern decor, ensures an unforgettable experience for our guests.

Our commitment to delivering top-notch performances and a distinctive atmosphere truly sets Beachclub apart from more conventional indoor clubs.

How does Beachclub influence the music scene in the Greater Montreal area?

Beachclub plays a big role in shaping the music scene in Greater Montreal, consistently drawing top international artists and hosting large-scale events. Its reputation as a premier venue for world-class music and entertainment attracts attention from across the region. Our high-profile bookings and epic pool parties have cemented our status as a key player in Montreal’s vibrant nightlife, helping to foster a dynamic and lively community.

Are there any specific shows that stand out in Beachclub's history? Why?

A few of our most notable shows include Martin Garrix in 2019 and David Guetta in 2024. Martin Garrix’s performance was a major highlight, bringing an electrifying atmosphere to the venue. David Guetta's return in 2024 was also particularly significant, as his show sold out in just a minute and a half — a record for Beachclub! These events really show how we bring in top-tier artists and create unforgettable experiences for our fans.

How do you build community and keep fans coming back for more?

Beachclub fosters a strong sense of community with its commitment to delivering high-quality entertainment and creating memorable experiences. By consistently booking high-profile, international artists like Martin Garrix, David Guetta, Tiesto, Sean Paul, Fisher, and many more, and hosting vibrant events all summer long, we keep fans coming back. Local talent like Sam Raiz, Vito V, Andrew Pololos, Stef Agostino, and others also contribute to the club's unique atmosphere, enhancing its appeal and helping to maintain a loyal fan base.

How does Tixr help you facilitate smooth onsales and top-notch shows?

Tixr plays a crucial role in ensuring smooth onsales and top-notch shows at Beachclub by providing a rock-solid and efficient ticketing platform. This partnership doesn’t just streamline the ticket purchasing process — it helps us manage high demand and enhances the overall event experience. With Tixr's support, we can confidently handle large volumes of ticket sales, making sure our attendees have a flawless experience from start to finish.

What are you excited about for the future of Beachclub?

The future of Beachclub is bright, with plans for significant renovations within the next few years! These updates will likely enhance the venue's already impressive facilities and continue to attract top international artists. Our club's ongoing commitment to quality and innovation ensures that it will remain a premier destination for outdoor entertainment and maintain its position as a leading venue in the music scene.

Go deeper into Tixr for Music and learn how we can take your ticketing and event experience to the next level.