The Quakes have nearly doubled ticket sales midway through their first season with Tixr, leading all MLS clubs playing in soccer-specific stadiums in individual ticket sales growth.
The San Jose Earthquakes enter the MLS league break tied for first in the Western Conference, posting the best start in club history with a 10-3-2 record and becoming the first team in the post-shootout era to win nine of their first ten matches.
This historic start has generated real fan demand. With Tixr’s unified commerce platform, the club has the tools it needs to convert it. The Quakes rank #1 in MLS individual ticket sales growth among clubs playing in soccer-specific stadiums and excluding Inter Miami-driven outlier matches. According to Adam McFarlin, Vice President of Ticket Sales, Service and Operations, single-game ticket sales are up nearly 100% year over year.
A key driver is how the club now merchandises inventory. Themed ticket packages now sit alongside standard single-game options, giving fans more ways to engage with a match and the club more ways to drive sales. For the May 16 match, the Star Wars-themed ticket package sold four times more than any previous special ticket package, showing how the right offer presentation can create a more compelling reason to buy beyond the match itself.
For McFarlin, the ability to surface those offers directly next to single-game inventory has been one of the clearest unlocks.
"Displaying special ticket packages alongside the normal single game inventory has been a huge driver.” – Adam McFarlin, Vice President of Ticket Sales, Service and Operations
For pro sports teams, the most valuable thing a ticketing platform can do is create more reasons to buy. Flexible inventory presentation helps teams turn fan momentum into measurable revenue by creating more visible, compelling paths to purchase.
That flexibility is one part of a broader infrastructure shift for the team. Having consolidated what had previously been four separate external tools into Tixr's unified platform, the club now has full visibility and control over operations, fan engagement, and sales performance across every match. A fully branded, Tixr-powered team app gives fans one place to buy tickets, manage their seats, follow team news, and stay connected between matches.
With the league break underway and the second half of the season ahead, the Quakes carry real momentum in the standings and at the box office. And with Tixr’s fan experience and commerce tools in place, the club is well positioned to continue converting that momentum. We're proud to be part of what is shaping up to be a landmark year for San Jose.
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