Tennessee's Most Unique Music Venue Sings with Tixr

November 30, 2022

One visit to a Tennessee cave is all it took to dream up a concert goer's paradise.

When The Caverns’ founder Todd Mayo toured Big Mouth Cave back in 2008, he saw instant potential to create unforgettable, transcendent live music experiences in a historic natural landmark. At that very moment, the idea for The Caverns was born.

Achievement unlocked

Just over an hour outside Nashville, The Caverns is one of those “you’ve gotta see it to believe it” type places. With an outdoor amphitheater and a subterranean stage built inside a cave, it’s easy to see why. One trip is enough to change your life.

The Caverns’ 1,200 capacity subterranean concert hall inside Big Mouth Cave and its 5,500 seat open-air amphitheater draw crowds from near and far for single nights and extended stays. Shows are selling out well into 2023 with performances from the likes of The Avett Brothers, The Disco Biscuits, and King Gizzard & the Lizard Wizard.

As an independent venue with complex ticketing needs — from general admission to reserved seating and camping — The Caverns needed an experiential commerce partner with a feature set as diverse as its programming. Enter Tixr.

Together, our goals are twofold. One: to deliver a smooth and seamless purchasing experience for every fan. Two: to increase yield and efficiency with modern technology.

The Caverns’ CFO Mark Rowan knew they’d made the right decision after their first onsale with us back in June 2022.

“You probably already heard, but we had a great launch today — a really big show,” said Rowan. “I wanted to let you know that, for me, the Tixr tools really had a chance to shine today. As sales took off, reporting was so smooth and the data so easy to navigate. So glad we landed here!”

The tremendous fan enthusiasm we’ve seen since our partnership began echoes his sentiment.

Working smarter, not harder

While it’s still early days, optimization technologies built into Tixr are already allowing The Caverns to realize more revenue with less effort. Enabling fully-integrated, fully-automated Payment Plans on higher-priced packages reduces sticker shock with a full breakout of installments. In addition, activating Waitlist on high-demand events helps capture unmet demand and protect fans from price gouging and fraud on the secondary market.

“The Caverns have only dipped a toe in the water in terms of using Tixr to the fullest extent, and they’re already seeing results,” according to Tixr sales leader Sara Mertz. ”The ability to offer complex lodging packages and add camping and parking passes to sales will also be a game changer for the team.”

Do what you love. Love what you do.

On top of technology, local support from an industry veteran was a huge selling-point for The Caverns. Local Nashville-based Client Success Manager Daniel Brown was up for the challenge and is more than smitten with the match. Daniel says, “The Caverns has been my favorite venue for many, many years, and I was beyond stoked when they signed with Tixr and even more stoked to have them as my client.”

The Caverns unmatched setting paired with our best-in-class event technology creates a playground for innovation and gives fans an experience they won’t get anywhere else — two values closely held for both of our teams. As live music fans ourselves, there’s nothing better than partnering with a venue that we truly believe in and seeing their business thrive.

For a deeper look into The Caverns and its rich history, read the Venues Now cover story. For tickets to upcoming events, visit The Caverns and The Caverns Amphitheater on Tixr.