We’ve joined forces with World Wide Technology Raceway, the home of NASCAR, INDYCAR, and NHRA racing in St. Louis, to turbocharge ticketing and the fan experience.
World Wide Technology Raceway (WWTR) is the premier motorsports destination in the St. Louis Metro East region, and the sole venue currently hosting American auto racing’s three largest touring series. Among the raceway’s diverse events is the NASCAR Cup Series Enjoy Illinois 300, which drew over 100,000 guests this year and featured 30+ performances at its associated Confluence Music Festival.
With a shared focus on driving cutting-edge entertainment experiences, WWTR is a welcomed addition to our growing roster of motorsports partners including Acura Grand Prix of Long Beach, Thrill One, and American Flat Track. This partnership will offer fans a more immersive, mobile-friendly, and visual ticket-buying process while keeping the WWTR brand in the spotlight.
“It was important for us to listen to our fans as we developed our strategy to modernize our ticketing operations,” said Chris Blair, Executive Vice President and General Manager with World Wide Technology Raceway. “The Tixr team heard our commitment to put our brand and fans first and impressed us with their technology, flexibility, and service commitment built to handle the breadth of experiences we offer at the track. We want purchasing to be seamless, mobile-friendly, fair, and enjoyable, and that’s what Tixr brings to the table. Simple as that.”
Tapping into modern features like Tixr Waitlist and Rewards, WWTR aims to deliver a seamless and transparent purchasing experience — all the way through the finish line. Alongside event passes, WWTR will roll out innovative new ticketing options like camping packages, VIP and suite hospitality, and merchandise.
“Our new partnership with World Wide Technology Raceway is a testament to our shared commitment to enhancing the overall experience for fans and leveraging technology to streamline ticketing processes,” said Nate Liberman, VP of Sports for Tixr. “For more than ten years, we’ve continued iterating on our platform to support diverse event types with unique needs, unify commerce on one system, and offer a modern alternative to legacy ticketing. Sports needs a renovation, and we’re laser-focused on delivering fresh, innovative solutions that unlock the way our partners interact with their fans.”
As WWTR elevates the motorsports scene, we’re thrilled to help bring fans closer to the action. At Tixr, our innovative solutions are designed to transform the fan journey and support event organizers like WWTR in delivering unforgettable experiences.
Schedule a demo to rev up the engine on your next racing event.
