We’ve teamed up with We Are Beer to deliver a seamless fan experience to their renowned annual craft beer festivals in London, Bristol, and Manchester.
From the historic arches of Depot Mayfield in Manchester to the lively Harbourside in Bristol and the cool, city views of London, We Are Beer’s craft beer festivals have become must-attend events for beer enthusiasts across the UK. With all-inclusive access to top-tier breweries, mouthwatering food, and incredible live music, these festivals celebrate culture, community, and the joy of beer like never before.
With Tixr’s seamless ticketing system and flexible post-purchase options, fans can enjoy a hassle-free experience from booking to festival day and beyond—leaving more time to immerse themselves in the sights, sounds, and flavours of each event.
We Are Beer’s Roots in Craft Brewing
The idea for We Are Beer was born from the shared vision of founders Daniel Sylvester and Greg Wells. Inspired by the craft beer revolution in the US, they launched the London Craft Beer Festival, which became a pioneering event for showcasing independent brewers from around the globe. Now in its 13th year, the London event is the UK’s largest gathering of independent craft breweries.
We Are Beer also hosts trade-focused sessions, providing industry professionals with opportunities to discover the latest trends and connect with brewers. This curated approach has fostered a loyal following of attendees eager to explore unique brews, fresh flavours, and exceptional food and music.
How Tixr Brings a Smooth Pour to the Festival Experience
Each event has quickly become a hot commodity, selling out as popularity soars. With over 35,000 attendees to process across the three festivals, it became evident that We Are Beer’s previous ticketing system wasn’t meeting the needs of its fans. Issues began to arise, including site crashes due to high traffic and having to manually move customers to different sessions or turn away fans.
Designed to handle the complexities of these events, Tixr’s tools like Waitlist keep fans engaged, offering open spots as they become available so no seat — or pint — goes unfilled. Post-purchase tools, like ticket upgrades and transfers, add flexibility for fans, even after their purchase.
“Tixr provides solutions that put the fan first. Their innovative approach to waitlists, including pre-authorising fans’ payment cards, ensures we not only retain customer data after a sellout, but we're also able to re-engage with those who missed out for future events,” said Tom Maya, Head of Marketing at We Are Beer. “What used to be a frustrating process is now effortless for our fans, which is what we care about.”
In addition to group passes, hospitality packages, and festival merch, each festival offers all-inclusive Friday or Saturday tickets with unlimited tastings and a souvenir glass. These tickets also grant access to special experiences like meet-the-brewer sessions, live music, and interactive games.
“When evaluating ticketing platforms, Tixr stood out as the gold standard, setting the benchmark against which we measured all other options. Since our founding in 2013, our company and the demand for a robust ticketing platform have grown significantly, making Tixr the perfect partner for our next chapter.”
Three Festivals, Three Unique Experiences
London Craft Beer Festival
Taking place on July 18-19, 2025, the London Craft Beer Festival is the UK’s premier destination for those eager to explore the diversity of the craft beer scene. With over 160 breweries and 800 beers on tap, this festival attracts more than 18,000 fans each year. Top London restaurants provide signature dishes, creating an unforgettable culinary experience.
Bristol Craft Beer Festival
The Bristol Craft Beer Festival returns to the city’s harborside on June 13-14, 2025, inviting 5,000 attendees to taste over 300 beers from 50+ breweries. With a laid-back vibe, the Bristol festival combines artisan food, live music, and scenic views.
Manchester Craft Beer Festival
On May 16-17, 2025, Manchester Craft Beer Festival will take over the Depot Mayfield, transforming its historic underground spaces into a lively arena for beer fans. Featuring over 80 breweries and offering 500+ beers, this event combines the best of British and global brews with a unique lineup of craft spirits and wines.
Heading into 2025, We Are Beer and Tixr are raising the bar for craft beer festivals, promising fans an experience as smooth and satisfying as the brews they’ll enjoy.
Want to learn how Tixr can help you elevate your next live event? Get a demo here.
