We’ve officially made our debut in UK football with the Daggers to enhance the fan journey from click to matchday.
East London's Dagenham & Redbridge Football Club has earned a strong reputation for its proud identity and enduring connection to the community—fueled by grit, passion, and local history. Now, with eyes on the future, the Daggers are tapping into Tixr’s modern eCommerce tools to streamline ticketing, expand access, and extend reach with features like Tixr Waitlist, Rewards, and fan-driven upgrades.
“Tixr’s modern approach to ticketing, smart fan segmentation, open data capabilities, and intuitive user interface align perfectly with our vision, ensuring our fans enjoy a best-in-class experience while driving our commercial growth,” said John Grabowski, Chief Commercial Officer at Dagenham & Redbridge FC.
“Improving and personalising the matchday experience is of the highest priority, so ensuring our fans can easily find and purchase any of the various ways to get to a match, with little manual input from our lean team, is absolutely paramount. In Tixr I believe we have found the perfect system for this.”
On the heels of recent partnerships with Leicestershire County Cricket Club and the Royal Windsor Horse Show, this milestone further cements our presence across the UK sports landscape. As more teams across Europe look to elevate their ticketing and fan engagement strategies, we’re proud to provide future-proof solutions trusted by a growing roster of diverse partners.
“It’s an exciting day for our company to announce our first UK football ticketing partnership with the Daggers,” said Stephanie Rosa Bauer, Tixr’s Managing Director UK + Europe. It’s been great working with their team in London and we can’t wait to provide fans with a seamless experience every time they watch their club take the pitch.”
As Dagenham & Redbridge FC continues to grow its supporter base and elevate matchday, we’re proud to bring the tools that drive both operational efficiency and fan engagement—from smarter pricing to intuitive upgrades and everything in between.
