We’re teaming up with the UK’s oldest and longest-running equestrian event as tickets go live to bring modern flair to a cherished celebration.
Framed by the historic Windsor Castle, the Royal Windsor Horse Show has been a hallmark of British equestrian excellence for over eight decades — drawing royalty, enthusiasts, and spectators alike. Now, the celebration of horsemanship is embracing a modern twist by partnering with Tixr to transform the fan experience from start to finish. Our partnership signals a new chapter in the show’s storied legacy, where cutting-edge technology meets timeless tradition.
A Partnership Fit for Royalty
First held in 1943, the Royal Windsor Horse Show has since become a beloved fixture of British equestrian culture. Today, it is the longest-running and largest outdoor premier equestrian event in the United Kingdom, as well as the only event to host international competitions across Show Jumping, Dressage, Driving, and Endurance. More than 50,000 guests attend each year, often joined by members of the Royal Family.
By joining forces, we’re excited to bring fans a smoother, more intuitive ticketing experience that truly reflects the grandeur of the show’s royal legacy.
“We deeply understand that the experience begins at the ticket-buying stage, so we are pleased to have found a ticketing system that aligns with the premium nature of our event,” said Jo Peck, Royal Windsor Horse Show’s Director of Marketing. “We’re especially excited to utilise Tixr’s Rewards feature and engage our patrons post-purchase, implement flexible payment options, streamline the sale of tickets and e-commerce within the same checkout flow, and leverage their advanced marketing tools to strengthen our data-driven decision-making.”
Modern Upgrades to a Timeless Event
For an event as rich in history as the Royal Windsor Horse Show, it’s important that any modernisation adds to the fan experience without taking away from tradition. At Tixr, our cutting-edge platform will simplify the ticketing process, making it easy for fans to secure their tickets and merchandise in one smooth transaction. With Tixr Rewards and flexible payment options, attendees will enjoy greater flexibility, ensuring that the excitement begins the moment they reserve their seat.
Our technology also provides a centralised platform, allowing the Royal Windsor Horse Show to make more informed, data-backed decisions as tickets go on sale for the 2025 event, running from May 14-18.
“We are thrilled to announce this partnership with a landmark event in the United Kingdom in the Royal Windsor Horse Show,” said Stephanie Rosa Bauer, Tixr’s Managing Director UK + Europe. “We are continuing to show Tixr’s impact all over the world, showcasing our rapid growth of sporting events under our umbrella.”
As our presence continues to grow globally, we're excited to bring fresh innovation and engagement to the Royal Windsor Horse Show. Together, we’re setting a new standard, delivering seamless and memorable experiences for both the event and its loyal attendees.
Curious about our growing European operations and how we can help elevate your event strategy? Get in touch.
