Tixr taps Major League Rugby’s New Orleans Gold as its Newest Pro-Sports Partner

October 19, 2023

For 2024 season ticket packages and individual games, NOLA Gold is set to transform its fan experience with a highly visual and user-friendly interface, superior mobile access, and intuitive seat selection.

Professional rugby, one of the world’s most popular sports, is gaining traction in the United States, with Major League Rugby (MLR) leading the charge. Founded in 2017, this young league has already made a significant impact nationwide, solidifying rugby’s status as the newest major league sport in America.

NOLA Gold: A Deep South Icon

NOLA Gold, representing the vibrant city of New Orleans, is more than just a sports team; it’s a pillar of the local community and a sporting juggernaut. Competing at the highest level in the United States, NOLA Gold has captured the hearts of fans in the Deep South.

Of the 13 MLR teams, The New Orleans Gold (NOLA Gold) will be the first to uplevel its ticketing operations with our modern unified commerce technology. As the high adrenaline game continues to win hearts and minds here in the United States, NOLA Gold aims to captivate fans from the very first interaction.

“We are thrilled to partner with a company that shares our passion for innovation,” said Tim Falcon, NOLA Gold Owner and Co-Founder. “Tixr is built by experts committed to working with us to create fan experiences that are truly the best in the world. NOLA fans deserve the best experience, and that’s what we are building with Tixr.”

NOLA Gold’s Community Commitment

Leveraging its 10,000-seat stadium, The Shrine on Airline, and world-class talent, NOLA Gold isn’t just about sports. It provides jobs, revenue, and serves as a hub for young rugby athletes and fans alike in the greater New Orleans metro area.

The club is also committed to growing the sport and making it accessible to the local community, offering affordable ticket options, fostering youth rugby in the region, and actively engaging with at-risk youth through philanthropic initiatives. Their white and gold team colors pay homage to the rich French-American culture integral to the city’s identity.

A Shared Vision for Excellence

At Tixr, we seek out partners who are intentional about delivering excellence, both on and off the pitch, field, and court, and we’re inspired by NOLA Gold’s dedication to growing the game of rugby and driving MLR forward. NOLA Gold’s unwavering commitment to developing local, national, and international talent to a world-class level of play and professionalism aligns seamlessly with our mission to redefine the fan experience.

“In just a few short years, NOLA Gold has made such a positive impact on the city and the sport, and Tixr is proud to welcome this inspiring team into our growing professional sports family,” said Patrick Bradley, Chief Revenue Officer for Tixr. “Together, our goal is to provide the best possible fan experience with our fresh take on ticketing and continue building for the future together.”

We take immense pride in being the official ticketing and e-commerce partner of NOLA Gold, a team rapidly building a passionate fan base while introducing new enthusiasts to the thrills of international rugby. 2024 season packages and tickets for individual home games go on sale January 1, 2024.

Want to take your team’s ticketing to the next level? Schedule a demo with one of our sports experts.