UX3: A New, Unified Commerce Experience

April 26, 2023

We’re making it easier to sell more things in more ways.

Since our inception, we’ve been on a mission to become a multidimensional live entertainment commerce platform. Today we're ecstatic to unveil UX3, the third and most advanced evolution of the Tixr fan experience, purpose-built for unified commerce.

"From music festivals to sporting events, the offerings around live experiences are becoming more complex,” said Tixr co-founder and CEO Robert Davari. “We saw the need to develop a commerce experience that looks nothing like traditional ticketing that can support an almost limitless suite of offerings. Fans should be able to experience and purchase whatever they want, in advance or onsite, with just a few clicks on their phone or computer."

Say goodbye to boring, one-dimensional legacy ticketing and hello to new navigation systems and visual layouts for effortless purchasing across diverse offerings. From hotel packages to parking, hospitality, and food and beverage, there’s never been an elegant way to sell beyond tickets, in advance and on-premise, in such a thoughtful, powerful way until now.

"Splash House is a destination festival series with thousands of hotel packages, GA and VIP passes, After Hours, table reservations, and additional experiences offered across multiple weekends. Ticketing these complex layers in a seamless purchase experience for our fans has been a challenge until we saw Tixr,” said Tyler McLean, Founder and Producer at Splash House. “The platform delivered in every way. Not only was it our first time working with Tixr, but Splash House was the first major onsale with UX3. Our brand shined and we couldn’t be happier."

We’ve transformed our clean ticketing interface into a highly-visual, modern, elegant commerce interface.

With UX3, we’ve moved beyond the realm of traditional ticketing. Drawing inspiration across industries, we’ve incorporated sleek, visual UI elements fans have come to expect from the world’s leading streaming services, food delivery apps, clothing brands, and travel sites. Our approach simplifies the user experience for even the most complex events. Cutting-edge design techniques, immersive full-screen product details, and powerful filtering enable fans to find and purchase the exact kind of experience they desire.

"UX3 is just the beginning of our mission to transform event commerce,” said Nate Liberman, Tixr VP of Sports Partnerships. “Over the last decade sports properties have morphed into larger platform businesses that connect a multitude of experiences and commerce. The live event experience is just one component of a larger commercial business that incorporates content, retail, hospitality, entertainment districts, and brand partnerships. UX3 is a big step forward in how Tixr can begin to stitch all these commercial opportunities together and power the modern sports and entertainment property."

Four main UX3 components, with more upgrades on the way.

1. Carousels: A framework to organize and navigate diverse offerings

In 2019, we introduced Collections to group similar items and keep event pages tidy, reduce scrolling, and speed up purchasing. Like opening a folder, tapping on a Collection reveals its contents: admission tickets, parking options, hospitality, merchandise, VIP experiences, travel packages, and beyond. For complex builds like Splash House, Sturgis Buffalo Chip, and Jackson Triggs Summer Concert Series, and USA Pickleball National Championships with numerous Collections across a multitude of sale types, we’ve layered in Carousels to take the folder concept one step further. Carousels provide:

  • More structure: Categorize Collections into Carousels to organize event pages even more
  • Full customization: Customize Carousel titles, contents, and stack order to create a menu of everything fans could buy
  • Intuitive navigation: Tab between Carousels from the pinned navigation rather than scroll

2. Visual Collections: New eye-catching, image-forward layouts

They say pictures speak a thousand words. In addition to a standard list view for contents inside a Collection, two new layouts lead with high-resolution product images. Focus on single items or show more at once in a multi-column view.

  • Single-column Collections feature larger pictures and leave more room for descriptive text, well-suited for intricate offerings like hospitality, travel, and elevated experiences.
  • Multi-column Collections show more items at once, which works well when the image can do most of the talking. Think merchandise and food and beverage sales.
Visual Collections

3. Visual Descriptions: Immersive, full-screen product details

For each sale item, “More Info” pop-ups give additional context before making a purchase. We’ve supplemented our standard descriptions with new, hyper-visual options so fans can experience what they’re actually buying, rather than being told.

Visual descriptions

4. Smart Filters: a metadata-based sorting system

With a system as nimble and flexible as Tixr to sell more than admission tickets, it’s possible for Collections to contain a whole lot of options. For example, Splash House offers up to 35 rooming choices at four different hotel properties, which is a ton of information to digest.To speed up the shopping journey (and remove decision paralysis), we’ve added a powerful metadata layer on top of each sale item. Our system intelligently recognizes these attributes and automatically triggers filters on Collections. Just like buyers can filter to size 8 women's white shoes on Nike.com, fans can slice and dice the contents of a Collection to find what meets their needs, such as hotel room occupancy, t-shirt size, or dietary restriction.

Smart filtering

This is just the start.

As a product-driven company, we’re constantly iterating on the platform and fine-tuning the user experience. We’ll be rolling out additional enhancements to UX3 over the coming weeks. Stay tuned!

Current partners: Ready to upgrade your events? Contact your Tixr CSM to get started.
Prospective partners: Schedule a demo to learn how you can sell beyond the ticket.