5 Essential Social Media Trends for Event Marketers in 2024

January 31, 2024

Navigating the dynamic world of social media can be a complex challenge for marketers. With the advent of new platforms, innovative content formats, and evolving features, staying ahead is more crucial than ever. 

Here’s our curated list of five pivotal social media trends we think event marketers should be keenly aware of to stay on top of their game.

1. Embrace online communities

The smart algorithms of today make it effortless for live event enthusiasts to discover online communities that align with their precise interests. In 2023, we witnessed a significant shift as these digital gatherings transitioned into real-life interactions. From creators organizing group adventures to brand-inspired activations, the blend of digital and physical realms is becoming more seamless.

For event organizers, this is a golden opportunity. By nurturing online communities, you can enhance fan engagement before the event even begins. Whether it's rallying behind a specific artist's fan base or setting up a dedicated Discord server for your attendees, leveraging these communities can significantly boost brand loyalty and set you apart.

2. Revise your hashtag approach

No longer is it necessary, or even beneficial, to overload your Instagram posts with a barrage of hashtags. With the platform's enhanced discoverability tools, Instagram encourages marketers to adopt a more strategic and focused approach for better engagement. Despite allowing up to 30 hashtags, the platform claims the sweet spot is 3-5 hashtags per post, which is a dramatic shift from previous years, especially 2021 when 20 hashtags achieved the greatest reach.

As the focus shifts from quantity to quality, consider hashtags that relate to your location, brand, industry, and community. For instance, while #festival may be relevant, #punkmusicfestival is both relevant and specific. Additionally, incorporating keywords in your profile and posts will further streamline discoverability, making it easier for your target audience to find you.

3. Master your preferred platforms 

As the digital landscape evolves with platforms like TikTok and Threads gaining prominence, it can feel overwhelming to have to tailor content to an ever-growing list of social platforms — on top of listening to and engaging with your audience on each. 

While it might seem counterintuitive, engaging effectively on fewer platforms is far more beneficial in the long-run than spreading your efforts thinly across multiple channels just to over your bases. Instead, try focusing your efforts on the platforms where your brand can truly shine, given the resources you have. Start by concentrating where your audience is most active and analyze the content types yielding the best results.

4. Anticipate longer content on TikTok 

Ever since TikTok came onto the scene just a few years ago, short, snappy, seconds-long video content has dominated the platform. However, recent adjustments to its monetization policies and programs signal a shift towards longer-form content

Creators participating in TikTok’s new Creativity Program will now only get paid for content longer than one minute, among other criteria that must be met. If creators are being incentivized to create longer content, its likely to be favored by the elusive TikTok’s algorithm. Watch this trend closely in the first half of 2024, as it may herald a broader shift in video content consumption preferences.

Pro tip: Look for opportunities to save time by cross-posting your TikToks up to 90 seconds to Instagram Reels,, but be sure to remove the TikTok watermark. Small tweaks and edits can make your content shine across multiple platforms. 

5. Leverage Instagram DMs

With competition for impressions and engagement an all-time high, finding new, innovative, and personalized ways to reach your audience is invaluable. Tools like ManyChat offer a streamlined approach to one-on-one engagment where comments trigger direct messages. Whether it's disseminating information about Tixr features like Rewards and payment plans or simply engaging with your audience on a more personal level, sliding into your fans’ DMs can significantly enhance your relationships while you saving time.

By keeping these trends in mind, you’ll be able to navigate the ever-changing social media landscape more effectively, ensuring your events resonate with your target audience and your brand stands out in a crowded market.

Looking for ways to educate your audience about Tixr features? Check out a few examples of how to unleash the power of Tixr for fans.