We’re partnering with one of England’s most storied cricket teams to power a more connected ticketing and fan experience, from referral-based rewards to exclusive memberships.
As we continue redefining live sports experiences, we’re bringing our unified ticketing approach to the heart of English cricket with Leicestershire County Cricket Club. With a legacy spanning nearly 150 years, the Foxes are known for their commitment to developing talent, fostering community, and pushing the boundaries of what it means to be a modern UK County Cricket Club. Together, we’re making it easier than ever for fans to engage with the club, year-round.
In a joint effort to boost domestic cricket attendances, the Foxes are leading the way as the first cricket team to use Tixr Rewards. Built directly into our ticketing ecosystem, Tixr Rewards is a peer-to-peer marketing tool that rewards Leicestershire CCC's most passionate fans for influencing their friends and family to purchase tickets. From on-site experiences and VIP upgrades to ticket discounts, these rewards give the club’s most passionate supporters more reasons to bring friends and family along for the action.
“We are thrilled to partner with Tixr as our Official Ticketing Partner,” said Sean Jarvis, CEO of Leicestershire County Cricket Club. “Their innovative platform will transform the way our fans experience ticketing, making it more seamless and rewarding than ever before. As we continue to grow our fanbase and enhance matchday experiences, Tixr’s cutting-edge technology will play a key role in shaping the future of ticketing at Leicestershire CCC.”
A club built on tradition, innovation, and a deep connection to its supporters, Leicestershire CCC is more than just a team — it’s a pillar of the Leicestershire community. Our partnership extends beyond matchday admission, giving fans more ways to engage with the club — whether through this integrated rewards program, revamped memberships, a skip-the-queue scanning lane for on-site ticket purchasers, or off-field events like live music at Uptonsteel County Ground.
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Tixr lets Leicestershire CCC tailor the ticketing experience, ensuring the first touchpoint fans have with the club is on-brand and reflects the Foxes’ identity.
“We are continuing to showcase what we can do for sports organisations at Tixr and it’s exciting to announce our partnership with the Leicestershire County Cricket Club,” said Stephanie Rosa Bauer, Tixr’s Managing Director UK + Europe. “As we know, cricket has a diverse demographic of fans across all formats of the game. We are glad the Leicestershire CCC team feel like they have the premier system in the market to cater to each of these fan profiles.”
For Leicestershire CCC, this shift isn’t just about enhancing ticketing — it’s about creating a more immersive fan experience that extends far beyond the pitch. With the 2025 season around the corner, we’re thrilled to help usher in a new era of events for the Foxes.
Want to see how we can help your team create a more engaging and fan-focused experience? Explore Tixr for sports or get a demo.
