To our Tixr family:
Looking back on 2025, it feels like a turning point. We’d been planting seeds in sports and international expansion for years, knowing they'd take time to bear fruit. This year, they did. We powered global events more complex than we'd handled before, earned the trust of Major League Soccer teams ready to move beyond legacy systems, and proved under real pressure that we could deliver.
Sports is where the engine we’ve been building truly roared to life. The San Jose Earthquakes and Houston Dynamo FC left behind platforms they’d relied on for years to partner with us and modernize their fan experience. Being trusted in those environments was new territory, and it validated what we’d been building toward. Internationally, we saw the same pattern. Teams across the pond like Dagenham & Redbridge FC and Leicestershire County Cricket Club came to us at moments where reliability and adaptability mattered most.
Beyond sports, we continued to grow across music, comedy, pop culture, and experiential events. Major festivals and brands like Zamna and BlizzCon joined our roster, alongside artist- and athlete-driven projects like John Summit's Experts Only festival and Shaun White’s The Snow League. We expanded our venue and promoter network through partnerships with MassConcerts, Social House Entertainment’s 13-city Tacos & Tequila festival, VENU's hospitality-first music halls, and the iconic NYC comedy club The Stand. Immersive art experiences like Sensorio in Paso Robles reflect the range and ambition of the events our partners trust us to support. Just as importantly, many long-standing partners have renewed their commitment to us for years, which speaks directly to the care and commitment our team brings to every client relationship.
Supporting more complex events made one thing clear: the ticketing experience doesn’t—and shouldn’t—end at checkout. Yet primary ticketing platforms have rarely given fans real flexibility after purchase, leaving organizers in the dark once fans take matters into their own hands.
Launching verified, in-platform resale was a major breakthrough. We've always believed primary and secondary should belong together, and this year we made that happen. We also brought returns for credit into our core offering, giving fans a way to exchange tickets for credit toward future events. We also centralized self-serve ways for fans to resell, return, upgrade, transfer, and purchase add-ons in one place: the Tixr Wallet. For fans, this means having real options when plans change or when they want more. For organizers, it closes the loop between primary and secondary—keeping revenue and insights that once leaked off-platform inside the system.
Everything we accomplished happened during a period of real industry change. Access to first-party data has become critical, and platforms that lock it away are no longer sustainable. That’s what we’ve been building toward from the beginning: fan-first tools, white-label flexibility, and real data ownership for our partners.
Looking ahead, 2026 feels like the start of a new chapter. We’re beginning to deploy AI across Tixr, both on the fan side and behind the scenes, to make experiences smarter and operations more efficient. We’ll kick off our first full seasons with tier-one professional teams and make meaningful moves in international markets that reflect years of focused investment and innovation.
To our clients, thank you for trusting us with your events and your fans. To our investors and industry partners, thank you for staying in this with us and believing in where we’re headed. And to the Tixr team, this year asked more of us than any before. Getting here wasn’t easy. It took long nights, tough decisions, and an enormous amount of product development, but it was worth it. Thank you for showing up every day with the care, discipline, and commitment that made this year possible and earned us the right to take the next step forward.
With gratitude,
Robert Davari
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